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Looking for Social Media Marketing?

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Interested in Improving Your Company’s Online Presence?

Many companies today recognize the importance of having a presence on social media platforms. It has become a common understanding that if most people are on social media, then businesses should be too. However, simply having a presence is not enough. The real question is, how many businesses are truly making the most of these social media sites to attract, engage, and retain customers?

Unfortunately, not all businesses are maximizing the potential of social media. There are various reasons for this. Some companies lack the marketing experience or technical capabilities needed to effectively utilize social media platforms. They may not have a clear understanding of the best strategies to employ, the types of content to create, or the methods to engage with their target audience. As a result, their efforts on social media often fall short of producing the desired outcomes.

Time constraints also pose a challenge for many businesses. Crafting compelling social media content, engaging with fans and customers, and managing paid advertisements on these platforms require a significant investment of time and resources. Small and medium-sized businesses, in particular, may struggle to allocate the necessary resources to fully leverage social media.

This is where Online Optimism comes in. With a comprehensive range of social media marketing and management services, we are committed to ensuring that your New Orleans business harnesses the true power of social media. Our team of experts possesses the knowledge, experience, and technical capabilities to help you navigate the dynamic landscape of social media marketing.

In addition to managing and optimizing your existing social media accounts, we go the extra mile to assist you in creating new profiles on relevant platforms. Through careful research and analysis of your target audience and industry, we determine the social media channels that would be the most effective for reaching and engaging with potential customers. Whether it’s creating a new Facebook page, setting up an Instagram account, or developing a professional presence on LinkedIn, we have you covered.

At Online Optimism, we understand the importance of expanding your reach and connecting with new customers in a meaningful way. We believe that every business has a unique story to tell, and we strive to bring that story to life through compelling social media content and strategic engagement. Our team will work closely with you to develop a customized social media strategy tailored to your specific goals and objectives.

By entrusting us with your social media management, you can focus on what you do best – growing your business. We will handle the day-to-day tasks of managing your social media presence, ensuring that your brand is consistently represented across all platforms. From content creation and scheduling to community management and performance tracking, we will be your trusted partner in driving tangible results through social media.

In conclusion, social media presents a tremendous opportunity for businesses to connect with their target audience, build brand loyalty, and drive business growth. However, it requires expertise, time, and resources to fully leverage its potential. With Online Optimism by your side, you can rest assured that your social media efforts will be maximized, allowing you to focus on what matters most – running and growing your business. Contact us today and let’s embark on a social media journey that will transform your online presence and drive tangible results for your New Orleans business.

Whether you’re a boutique on Magazine Street, a po-boy shop on the West Bank, or a fortune 500 establishing headquarters in the big easy for your Gulf Coast branches, our Optimists are ready to serve you.

Communicating with Your Audience

By targeting the right audiences with paid advertisements and organic content on social media, Online Optimism grows your following with people who are actually interested in your products or services. Once you are able to reach your audience directly on social media, you possess an invaluable line of communication with your customers. Social media allows you to instantly share posts about company news, promotions, products and services, and your latest content marketing pieces with your biggest fans.

We love high fiving our New Orleans social media clients.

Proven Experience

With extensive experience across diverse industries such as healthcare, hospitality, and retail, the social media team at Online Optimism possesses a wealth of expertise. Our dedicated onboarding process allows us to gain a deep understanding of your business, enabling us to efficiently and accurately manage your social media presence. This includes crafting engaging posts, running ads, organizing giveaways, and fulfilling any other requirements your company may have.

As proficient social media managers, we not only oversee your online persona but also engage with the customers who interact with it. We closely monitor your brand across various platforms, ensuring that we promptly address comments and interactions. Whether your target audience comprises nationwide teenagers or local New Orleans soccer moms, we employ a tailored and comprehensive approach to fortify your brand.

Our team is dedicated to staying current with the latest trends and best practices in social media marketing, enabling us to achieve optimal results for your business. Recognizing the ever-changing nature of the social media landscape, we continuously adjust our strategies to keep your brand at the forefront. Rest assured, with our expertise and meticulous approach, your social media presence is in capable hands. Check out some of our New Orleans social media work here!

More consumers report finding the perfect product by seeing a targeted ad (49%) over an organic post by a brand (40%).

The majority (71%) of livestream viewers have purchased something via social media.

77% of businesses use social media to reach customers.

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What Have Others Said About Our New Orleans Social Media Work?

Online Optimism has been an exceptional partner for building our presence on social media as well as helping us to promote specific product campaigns through social media advertising. We were very pleased with the outcome of these campaigns and over a period of four months, we realized approximately $80 million in new or expanded relationship deposits. Online Optimism helps to keep our brand top of mind while always recommending the most up to date, recommended strategies for how we can best optimize our efforts on Facebook and Instagram. We have continued our partnership with Online Optimism with additional campaigns and continue to look to them as experts in social media and digital marketing.

Terry Almon

SVP of Retail and Marketing

First Bank and Trust

Launching a Business with a Clear Strategy

Are you starting from scratch with your company’s social media? If you have a new business to promote, need to increase your website traffic or sales rates, are looking to sell an upcoming product, or just need to rebrand your company, the social media services from Online Optimism can help.

When you’re looking for the top social media marketing New Orleans has to offer, you come to our agency. Our social media team develops a strategy based on big data that produces higher conversion rates and measurable results for your business through competitive benchmarking. We also use localized strategies, which allow your new or expanding business to get ahead by interacting with customers and creating original, engaging content for your brand. The execution of your campaign matters greatly, and we provide the services you need to get ahead in your specific industry. As the best social media agency in New Orleans, our strategies are personalized to fit your local, regional, national, or international campaigns.

At Online Optimism, we understand that a strong social media strategy requires a lot more than just creating posts and ads. That’s why our team of experts also focuses on monitoring your social media performance and making data-driven adjustments to ensure that your campaign is achieving its goals. We use advanced analytics tools to track your social media metrics, such as engagement rates, click-through rates, and conversions, and we provide regular reports that give you insights into your campaign’s progress. With our social media services, you can be confident that your brand is making an impact and driving real results.

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Learn more about our different custom marketing tactics below

Campaign Management

For social media campaigns to succeed, they require a long-term process that is well thought out. Contrary to the common perception of social media as a spontaneous reaction to daily events, each post is curated and holds a specific purpose in a larger plan for your business’ goals.

At Online Optimism, our unwavering commitment lies in conducting thorough research and meticulous preparation for every social media campaign we undertake. Our dedicated team of social media experts collaborates closely with our esteemed clients throughout the onboarding process, striving to grasp the essence of their company’s voice and tone. By meticulously analyzing your online persona, which includes your website, news mentions, interviews, and previous social media posts, we craft a comprehensive roadmap for engaging with your customers on your behalf. Once we have a firm grasp of your company’s unique voice, we curate a thoughtfully planned series of social media posts for each platform in your strategy. These posts feature carefully crafted written content, captivating images, engaging videos, and any other materials you wish to share. We ensure that relevant hashtags are included when appropriate and that the posts are shared at the optimal times for each respective platform. Our approach to social campaign management transcends the ordinary, encompassing a holistic process that surpasses the offerings of a typical agency.

With social media constantly evolving and changing, it’s crucial to stay up-to-date on the latest trends and best practices. That’s why our team at Online Optimism is always researching and staying ahead of the curve, so we can continue to provide our clients with the most effective social media strategies. We analyze data and metrics from previous campaigns to make informed decisions about how to adjust and improve our approach moving forward. By continually refining our methods and staying informed on industry developments, we’re able to provide our clients with the highest level of social media management and marketing services available.

Content Creation

To perform well, social media marketing requires high-quality content on a regular basis. Our social media team expertly marries copy with images and video in the posts we produce for our clients. In addition, Online Optimism’s social media department collaborates with our graphic design and content marketing departments to plan, produce, and optimize custom graphics, videos, animation, infographics, and more that can be shared on social media.

Audiences don’t want to see the same stale posts again and again, which is why frequent content creation is essential in social media marketing. We work side-by-side with our clients to determine which content is best for their businesses. Often, a variety of content pieces across different platforms are required to convey a single message. For example, some of the most successful campaigns utilize photos, blogs, and video on Facebook, Twitter, and Instagram to reach audiences multiple times wherever and whenever they might be online.

At Online Optimism, we recognize the paramount importance of high-quality content in driving a successful social media campaign. That’s why our dedicated team invests unwavering effort into crafting bespoke content that not only captivates your audience but also embodies the essence of your brand. With a diverse group of talented writers, photographers, videographers, and designers working in harmony, we ensure that every piece of content is meticulously optimized for each platform, resonating powerfully with your target audience. We firmly believe that each content element should serve a purpose within your overarching social media strategy, and we collaborate closely with our clients to determine the most effective approach tailored to their specific business needs. From visually stunning graphics to engaging video narratives, we excel at producing compelling content that effectively tells your brand’s unique story, enticing your audience to return for more.

At Online Optimism, we thrive on challenges. Our team of writers, photographers, videographers, and designers have not only honed their skills but also developed a deep understanding of various industries, spanning healthcare to automotive sales, through our extensive content creation campaigns. We go the extra mile to generate accurate, impactful content on your behalf, ensuring that your brand’s messaging resonates authentically with your target audience. With our expertise and comprehensive approach, you can trust us to handle any subject matter with finesse, consistently delivering exceptional results.

Monitoring & Response

Managing social media is a demanding role that requires unwavering dedication. Our adept social media department handles campaign management, content creation, and consistent posting. With an unwavering commitment, our team diligently monitors our clients’ social media profiles, ensuring prompt responses to followers’ inquiries and concerns, even on weekends.

Social media has become much more than just one-way communication between companies and customers. Today, social media has created a platform for open dialogue between businesses, customers, critics, fans, and everyone else on the Internet. On the one hand, this open dialogue allows your business to showcase praise, comments, engagements, and positive social mentions from customers and fans, which can persuade potential customers better than a traditional ad. On the other hand, social media has also become a place where customers air their grievances, putting companies in the crosshairs in a public forum. Our New Orleans social media team is full of community managers who are able to analyze and respond to both positive and negative public feedback.

We understand the importance of addressing customer concerns promptly and professionally. Beyond managing campaigns and creating content, our dedicated social media department goes the extra mile by monitoring our clients’ social media profiles on weekdays and weekends. This proactive approach ensures that we promptly respond to questions, comments, and concerns from followers, fostering a sense of trust and engagement. Our community managers are skilled in analyzing and addressing both positive and negative feedback, allowing our New Orleans social media team to maintain a strong online presence and effectively manage the dynamic nature of social media platforms.

Paid Advertisements

Have you ever wondered why certain companies’ social media posts seem to dominate your feed? Among the most prevalent and impactful forms of social media content are paid advertisements. These advertisements provide businesses with a powerful tool to showcase their products or services to the audiences most likely to make a purchase.

At Online Optimism, we leverage our extensive software tools and years of expertise to create targeted ads and promote them to specific demographics that align with our clients’ campaigns. Furthermore, we can maximize your marketing budget by boosting the reach of organic posts through paid promotion. Paid social ads serve as a valuable strategy for enhancing awareness, engagement, and conversions across all industries and sectors. Our skilled professionals ensure that these paid advertisements seamlessly blend into a user’s social media feed, appearing completely natural. Each ad is meticulously tailored to resonate with a specific audience that we identify on various social media platforms. For instance, through Facebook, we can deliver different ads to distinct groups within the same business based on factors such as age, gender, income, and education, among others. By refining this targeting process, we significantly enhance the likelihood of transforming these audiences into loyal customers.

With a deep understanding of the evolving algorithms and user behaviors on social media platforms, our team at Online Optimism stays ahead of the game. We continuously analyze data and trends to refine our strategies and ensure that our clients’ paid advertisements yield the best results. By keeping a finger on the pulse of the ever-changing digital landscape, we can adapt our approach and explore new opportunities to reach potential customers.

In addition to crafting compelling content, we also monitor the performance of each paid ad meticulously. We track key metrics, such as click-through rates, conversions, and engagement levels, to assess the effectiveness of our campaigns. This data-driven approach enables us to make informed decisions and optimize our clients’ advertising efforts for maximum impact.

Moreover, our team is well-versed in creating cohesive brand experiences across multiple social media platforms. Whether it’s Instagram, Twitter, LinkedIn, or YouTube, we have the expertise to tailor advertisements that resonate with the unique characteristics and user expectations of each platform. By harnessing the power of paid social ads, we help our clients maintain a strong presence in their customers’ feeds and drive meaningful interactions.

At Online Optimism, we are dedicated to unlocking the full potential of social media advertising for your business. Our proven track record of success, combined with our relentless pursuit of innovation, sets us apart as a trusted partner in achieving your marketing goals. Get in touch with us today and let us help you make a lasting impression on your target audience.

All Platforms

Online Optimism’s social media department has experience working on Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, YouTube, Periscope, and any social media platform you can think of. If there’s a social platform you’re interested in, chances are we already have a client or employee using it.

Every business is unique, and not every business should be on every social platform. Even more importantly, some businesses should rely heavily on certain social media sites and purposefully avoid others. At Online Optimism, our team is able to identify your business needs by researching your industry and considering both your long-term and short-term goals. We then consult with you about which platforms are best for your business.

If your business thrives on captivating visuals or immersive experiences, platforms like Instagram can be a game-changer. With its ability to showcase curated images and videos, it provides a perfect stage for your brand. On the other hand, if your focus is on technical expertise or service-oriented content, platforms like Facebook or LinkedIn may be more suitable. These platforms offer the ideal space to share informative content at a higher frequency. However, finding the perfect social media platforms for your business is no easy task. It requires both careful consideration and expert execution. That’s where Online Optimism, the industry leaders in social media marketing, come in. With our expertise and proven track record, we can help your business expand its reach and achieve remarkable results.

Furthermore, at Online Optimism, we recognize that the world of social media is constantly evolving. New trends and platforms emerge at a rapid pace, and staying ahead of the curve is essential. Our team remains up-to-date with the latest developments, ensuring that we provide our clients with the most comprehensive and effective social media strategies available. We embrace an agile approach, enabling us to adapt and customize our services to leverage new platforms that resonate with your target audience and align with your business goals. By partnering with Online Optimism, you can be confident that your social media presence will not only stay current but also stay one step ahead, giving your business a competitive edge in the ever-changing digital landscape.

Giveaways

In order to maximize the reach of New Orleans social media campaigns, it is crucial for brands and businesses to expand their initial outreach efforts and connect with a broader audience. At Online Optimism, we employ a strategic approach that involves collaborating with other brands to develop curated contests, valuable prizes, and exciting giveaways exclusively for your followers.

By leveraging the power of social media to promote these contests and giveaways, our team effectively elevates modest brands to become recognized and respected businesses. Contests tend to generate significant engagement from followers, who enthusiastically tag their friends and family in the comment sections. These tagged users are then directed to participate in your contests and often convert into loyal followers themselves. We also foster ongoing engagement by encouraging participants to regularly check your social media profiles for future contests, ensuring their continued interaction with your business and exposure to your other posts regarding products or services.

Our promotions are not conducted in isolation. Drawing upon our understanding of your customer demographic and our network of brand connections across the country, we create meticulously tailored giveaways that resonate with your followers’ preferences. Through our promotions, we establish an emotional connection with your audience while providing them with something they genuinely appreciate. This not only reinforces the value your company offers but also ensures a lasting impression that will always remind them of your brand’s worth.