Online Optimism has been an exceptional partner for building our presence on social media as well as helping us to promote specific product campaigns through social media advertising. We were very pleased with the outcome of these campaigns and over a period of four months, we realized approximately $80 million in new or expanded relationship deposits. Online Optimism helps to keep our brand top of mind while always recommending the most up to date, recommended strategies for how we can best optimize our efforts on Facebook and Instagram. We have continued our partnership with Online Optimism with additional campaigns and continue to look to them as experts in social media and digital marketing.
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