To perform well, social media marketing requires high-quality content on a regular basis. Our social media team expertly marries copy with images and video in the posts we produce for our clients. In addition, Online Optimism’s social media department collaborates with our graphic design and content marketing departments to plan, produce, and optimize custom graphics, videos, animation, infographics, and more that can be shared on social media.

Audiences don’t want to see the same stale posts again and again, which is why frequent content creation is essential in social media marketing. We work side-by-side with our clients to determine which content is best for their businesses. Often, a variety of content pieces across different platforms are required to convey a single message. For example, some of the most successful campaigns utilize photos, blogs, and video on Facebook, Twitter, and Instagram to reach audiences multiple times wherever and whenever they might be online.

No subject is too difficult for our team to tackle. Our writers, photographers, videographers, and designers have all become de facto experts in industries ranging from healthcare to automotive sales through our extensive content creation campaigns. We go above and beyond to produce accurate, effective content on your behalf.

Ever wonder how some companies’ social media posts seem to appear far more frequently than others? One of the most pervasive and effective forms of social media content across different platforms is paid advertisements. Paid advertising on social media allows businesses to promote their products or services and put them in front of the audiences who are most likely to buy them.

Using our extensive set of software tools and years of expertise, Online Optimism is able to create ads and promote them to demographics purposefully targeted for our clients’ campaigns. We can also use your marketing dollars to promote organic posts and increase their reach. Paid social ads are used to increase awareness, engagement, and conversions across all industries and sectors. When done correctly by our experienced professionals, paid advertisements fit seamlessly into a user’s social media feed, which gives them a natural appearance. Every paid ad is specifically tailored to an audience we can identify on a social media platform. Through Facebook, for example, we can send different ads for the same business to various groups based on age, gender, income, education, and much more. By perfecting this targeting, we increase the chances of turning these audiences into paying customers.

New Orleans social media campaigns have the potential to reach millions of consumers in Louisiana, and afar. But how can brands and businesses extend their preliminary social media outreach to gain the largest audience? One of our tactics during a social media campaign is to partner with other brands to create curated contests, prizes, and giveaways for your followers.

By creating contests and giveaways promoted through social media, our team is able to grow modest brands into recognizable and respected businesses. Contests usually receive high engagement from followers, who readily tag their friends and family in the comment sections. These tagged users are directed to your contests and often become followers themselves. We also encourage those who enter to regularly check your social media profiles for upcoming contests, which keeps them coming back to your business and puts them in front of your other posts about products or services.

Our promotions don’t occur in a vacuum. We use our knowledge of your customer demographic and our connections with brands across the country to create curated, customized giveaways so your followers get something they love. Through our promotions, we are able to form an emotional connection with your audiences while giving them something that will always remind them of the value your company has to offer.