New Orleans SEO

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Looking to get your site to the top of Google?

Search engine optimization (SEO) helps your business get found online. When a search engine like Google, Bing, or Yahoo ranks your site, it takes into account a variety of factors including both on-site and off-site optimization. Appearing on the first page of those results, particularly in that #1 spot, is essential to your organization’s success. It’s even important for appearing when AI tools like ChatGPT recommend businesses.

How do you do it? Great SEO is a long-term process that needs great content, superb links from authoritative websites, and near-perfect user behavior once they land on your site. As a top New Orleans SEO company, great results can utilize numerous departments at our agency, including content, PR, and graphic design. Our team of New Orleans SEO experts offer a full range of marketing services and management tools that ensure your website ranks well, drives results, and converts to sales.

Increasing Website Traffic with Top Tier New Orleans SEO Work

Search engine optimization is constantly evolving. In order to adapt to this changing landscape, Online Optimism takes a holistic, content-driven approach that combines extensive pre-campaign analysis with ongoing monitoring to ensure your New Orleans SEO strategy achieves sustainable results. By making a number of intelligent changes to your website and performing additional work to get you listed on other websites, we can make it easy for search engines to find your company. Without effective SEO strategies, search engines may either misread your website, categorize it as spam, or not find it in the first place. Even worse, search engines will certainly show your optimized competitors before you on their results pages. Our experts ensure you will have the best New Orleans SEO services the city has to offer.

93% of online experiences begin with a search engine, and 68% begin with Google.

The first 5 results in Google get 67% of all clicks.

72% of online marketers describe content creation as their most effective SEO tactic.

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What have others said about our New Orleans SEO work?

Online Optimism’s team provided our staff with important guidelines to better incorporate SEO into our current content strategy. By providing us with instructions to follow going forward and assistance setting up easy-to-read reports, Online Optimism has helped us take our digital marketing efforts to the next level. Their team is always accessible and helped us find new ways to measure the success of our online initiatives.

Ogden Museum of Southern Art
Melissa Kenyon
Director of Marketing & Experience
Ogden Museum of Southern Art

Interested in Looking at Real Results?

Proven Experience from our Proven New Orleans SEO Company

Why just hire one New Orleans SEO marketing expert when you can hire a team of them? We’re professionals who specialize in the kind of search engine optimization services other agencies simply don’t know how to do. As a company founded on SEO as a service, search engine optimization is still one of our core competencies, and we’re excited to make it a key part of your online marketing strategy, too.

If you’re looking for a New Orleans SEO company for your business, you’ve come to the right place. Our team has provided SEO services for local New Orleans companies, statewide agencies, and even different corporations across the country. Our agency was started in 2012, providing over a decade of experience helping organizations from the West Bank to the Irish Channel, across the lake on the North Shore, and yes, even up to Baton Rouge, with exceptional service. Our expertise allows us to create hyper-local New Orleans SEO campaigns for businesses anywhere in the world. Our SEO services include industry-specific content creation and keyword tracking within a cohesive project with clear objectives. Our professionally-minded team here at Online Optimism creates a customer-centric, tailored SEO campaign that increases your conversion rates and improves search engine rankings.

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Learn more about our different New Orleans SEO tactics below

Better Search Engine Ranking with Content Creation

Content creation is a crucial part of any SEO campaign. We produce content in a variety of different forms including blog posts, photos, videos, infographics, and more. Every time we post content on your site or on the internet as a whole, we optimize it for search and “tell” Google and other search engines how to “read” its key information.

Content creation has a few different SEO benefits. Search engines rank websites that have high-quality images, videos, and page layouts higher than websites that don’t that same professional look and feel. Not only does the quality of the content matter, but the frequency matters as well. Websites that don’t have frequent updates or content posted regularly often get ranked lower because search engines see them as stale or outdated. Creating consistent, high-quality content is the only way to communicate your relevance to search engines and thus your potential customers. As one of our most important New Orleans SEO services, content creation also allows us to hyper-target potential customers by creating pieces that pertain to a certain product or service that customers may need. Service-specific content creation is most important for businesses interested in promoting something that may not be obvious to the average consumer. If your company has been trying to sell a product or service for months without any positive results, chances are good that no one is able to find that information due to poor New Orleans SEO from previous work, unfortunately.

Content creation brings a more professional touch to your online presence, updates your website on a regular basis, and drives targeted traffic to specific pages that promote your lesser known products or services.

No subject is too intricate or nuanced for our New Orleans SEO team to tackle. Members of our content marketing team have become de facto experts in dentistry, otolaryngology, and automotive sales, among others. We research your current website and extrapolate information to create written pieces that both your customers and search engines can understand.

Keyword-Rich Content

High-quality content itself has a lot of SEO benefits, but what really improves your search rankings is our comprehensive approach to using keywords. By targeting specific keywords relevant to your business, we can greatly increase your ranking on search engine results. The more a keyword is strategically embedded into relevant content on your site, the higher a search engine will rank the page for that keyword. Our team is elite, standing out from the many New Orlean SEO companies that you can find, by constantly collaborating with Online Optimism’s content team to generate optimized, keyword-rich content for our clients. It’s why we’re the top agency in the Big Easy when you’re looking for internet marketing. New Orleans has a lot of restaurants, and almost as many SEO agencies. More than others, we have both the expertise and the tools to perform keyword research, plan keyword optimization, and create high-quality content.

Simply repeating the same keywords over and over in a blog post will not do much for your Google ranking. Our New Orleans SEO team has developed an all-inclusive keyword strategy that uses our high-quality content to catch your customers’ and Google’s attention.

Technical SEO & On-site Optimization

On-site optimization is an umbrella term used in the SEO industry to describe any changes made or tactics used on a website. The purpose of on-site optimization is essentially to make your web pages as user friendly and viewer friendly as possible while still taking into account the important factors that make search engines understand your site in the first place.

We perform on-site optimization for our clients by not only creating the content that goes on the web pages, but also making sure those web pages are running as efficiently and effectively as possible. Factors like link usage, page URL structure, mobile friendliness, page load speed, image sizing, and the use of structured data all determine whether or not your site will have a high search ranking. For those with physical locations, emphasizing local New Orleans SEO can be essential to appearing in the map-pack at the top and getting those mobile clicks.

Our SEO company has the necessary expertise to use appropriate links in your websites, configure your web pages with correct images and headers, apply structured data, and stay up to date on relevant industry trends. SEO, like most industries, is constantly changing. We make sure to read the latest news and research best practices so that you don’t have to worry about falling behind your competitors.

Off-site Optimization

Off-site optimization, as opposed to on-site optimization, refers to tactics and strategies we use outside of your website to increase search rankings for your business. Even if you build the perfect website with immaculate on-site optimization, it won’t rank very high on search engines unless you perform off-site optimization as well.

Search engines rely on relevance and trustworthiness to determine how high to rank your website. To measure trustworthiness, search engines like Google track which other sites are linking to your business. The more authoritative and reputable the site that links to you, the more trustworthy your site becomes. Our New Orleans SEO company specializes in acquiring these coveted trusted links, driving more views to your page and more traffic to your business.

Other off-site tactics include social media marketing and management, brand mentions, guest blogging, and influencer integrations. Off-site optimization campaigns truly represent a confluence of all of Online Optimism’s services. Public relations, social media, content creation, and SEO come together to create an effective off-site strategy.

Local SEO

As smartphones have become nearly ubiquitous, search has changed throughout the years. Local search has become more relevant than ever as people take out their phone in a new city and look to find the best of whatever may be around them. In 2015, the number of “near me” searches doubled compared to the previous year and they continue to be on the rise.

Our team works to create the best hyper-local SEO results for all companies, even those with more than one location. By using our expertise and wide array of SEO tools, we are able to identify key elements of your business that Google and other search engines look for when reading your site. We standardize your vital information across the web and ensure that you don’t have incorrect or outdated results display for your potential customers. By tapping into a variety of online directories, we can cross-check your data across the internet and provide you with the best possible New Orleans SEO services.

Local New Orleans SEO is essential for both boutiques with no national brand recognition and multi-location businesses that need to stake claims in their specific neighborhoods or cities.

Link Building

Link-building is an essential part of any SEO campaign. This process involves acquiring high-quality inbound links from other websites to your own, ultimately increasing your site’s credibility, authority, and relevance in the eyes of search engines. By building a robust link profile, you can improve your website’s search engine ranking, leading to increased organic traffic and better visibility for your content, and your New Orleans business as a whole.  The strategy of link-building is essential to modern SEO, providing Google, Bing, Yahoo, DuckDuckGo, Baidu, and other search engines with the digital social proof they’re looking for when considering how to rank websites. This social proof comes in the form of backlinks from other reputable websites, which act as endorsements of your site’s quality and relevance. As search engines continue to evolve their ranking algorithms incorporating elements of AI and other modern innovations, the importance of a well-rounded link-building strategy cannot be overstated.

Without links from reputable, relevant websites, your site simply won’t be seen. In today’s competitive online landscape, it’s crucial to establish a strong digital presence that stands out among the competition. Gaining high-quality backlinks is a powerful way to boost your website’s authority, increase its perceived value, and ultimately improve its search engine performance. Our team can handle all aspects of link-building. With a wealth of experience and expertise in the field, we know exactly what it takes to develop a successful link-building campaign. From identifying potential link opportunities to crafting personalized outreach strategies, our team works tirelessly to secure valuable backlinks that will elevate your website’s SEO performance. We’ll perform link research, analyzing where you and your competition currently have links, then we’ll build our outreach list, and begin gaining links. This process involves a thorough examination of your existing link profile (we’re happy to review any previous agency’s work), as well as that of your main competitor(s), allowing us to identify areas of opportunity and improvement. Armed with this information, we’ll craft a targeted link-building strategy designed to secure high-quality, relevant backlinks that will propel your website to the top of search engine results.

We monitor and track the competition as well, to ensure that we’re developing a stronger and more impactful link-profile than their websites over time. By staying up-to-date with your competitors’ link-building efforts, we can adapt our strategies and tactics to stay ahead of the curve and keep you at the highest possible rank on Google. This constant monitoring and analysis enable us to refine and optimize your link-building campaign, ensuring maximum effectiveness and long-term SEO success.

After all of these steps, link-building almost seems easy – but it’s thanks to the hard work of our Optimists.

Google Search Console

During the onboarding phase of any New Orleans SEO campaign that our experts begin, we’ll verify your website via Google’s Search Console. This tool, provided for free by Google, will give you a significant amount of knowledge that Google’s search console has on each website in their search.

Understanding user’s queries, individual page’s click-through rate, and changes over time provide our New Orleans SEO agency with the right data points to make critical decisions on your website. We can also see any crawl errors and correct them. Our experts able to see changing trends over time and improve your website’s performance long-term.

Video SEO

Often, when people think of SEO, they focus exclusively on text. This makes some sense, as text was predominantly how Google, and other major search engines indexed the web for the first two decades of their existence. However, in the many years since Google purchased Youtube, and Netflix went from DVDs to streaming, video has overtaken our lives as the most important content platform. So search engines have adjusted, and video is now a required component for most significant SEO campaigns in competitive markets.

There are a number of different components of video search engine optimization that you should think about, but the ultimate goal of video SEO is the same as a normal search engine optimization campaign: you should be looking to increase your organic search traffic to your website – specifically with interested, engaged users, who will deliver revenue to your business. Let’s start with some of the basic elements of video SEO:

  1. Idea creation via keyword research: Most SEO work begins with figuring out what individuals are searching for, and SEO focused on video is no different. Our agency uses various tools, including MOZ, SEMRush, Ahrefs, Google Ads planner, and more. Specifically, we’re looking for search phrases and terms that indicate high-intent for your goal. Sometimes, that is as simple as adding shopping-related phrases, like “best,” “top,” or “online.” Other times, your terms may indicate individuals searching for pricing. The key is matching your intent around your campaign goal.
  2. Pre-Production Focused on SEO: There are many ways to create videos, but nearly all of them involve pre-production. This involves a number of usual video company steps, like casting, script-writing, and logistics. When you’re working with an agency like Online Optimism that uses video production and SEO in tandem, though, there’s a few additional items that happen. First, we’ll want to consider all of the potential content sites where the video can get placed. Yes, it’s usually filmed at 4K for your website, or YouTube. On the other hand, TikTok SEO, and additional social sites will also want your video to be found via their search engine. Therefore, we’ll also consider shooting your video in different aspect ratios including 9:16, 1:1, 3:4, and 16:9. Lastly, we’ll draft different scripts that utilize different lengths, although the most common would be 6 seconds, 15 seconds, 30 seconds, and 60 seconds.
  3. Crafting the Perfect Video Title: While every video has a title, many don’t think about SEO before naming their final product. This is a mistake. Providing your videos, whether on your website or on social media platforms, with keyword rich titles is crucial. Often, sites will utilize video titles similes to H1s, H2s, and H3s: they indicate high importance to search engine crawlers and LLMs that are indexing the website in order to identify information that is crucial to what their users are looking for. Providing a useful video titles that is engaging and full of keywords is crucial to improving your video’s SEO.
  4. Accessibility: There is a legal compliance reason to think about accessibility in regards to your SEO, but more importantly than that, there’s a moral point to it. You should want to create content that is for everyone, and remembering to incorporate accessibility into your SEO allows you to do that, and take the high road. For videos, that means providing transcripts (.SRT files) as well as closed captions – which, incidentally, can help improve your video rankings.
  5. Video Schema and Structured Data: Structured data refers to tags that can be added to Internet content to help organize it for search engine spiders and other web crawlers. With regards to video SEO Schema, Google’s recommendations include key tags like ContentURL, UploadDate, duration, height, width, interactionType, interactionStatistics, thumbnailURL, and EmbedURL.
  6.  Picking the Perfect Video Thumbnail: A completely visual aspect might not sound too important to SEO, but it’s crucial to increasing your CTR (click-through rate) which will improve your video SEO results long-term. Whether you pick a picture of a Mardi Gras Parade (muses tends to be our Optimist’s favorite,) or have an AI tool like Midjourney or Dall-E create a stylized image in the fashion of Louisiana culture for you, it’s crucial that you include an engaging image as the cover for your video.

We includes all of these elements for our video SEO clients in New Orleans to make sure they have the best possible results for small medium, large, or enterprise business on the Gulf Coast.

LLMO, LLM SEO, and Optimizing for AI Tools

Some of the most recent, exciting innovations on the Internet have come as a result of AI, particularly based on LLMs, or large language models. SEO is no different, and any New Orleans organization (whether a private entity, publicly traded, or non-profit) considering a big SEO campaign for their business needs to take optimizing for these AI tools into account when planning their work.

You might be saying to yourself, while you sip some coffee at cafe du monde, French Track, or Mojo: “LLMs are so new, how can anyone know how to optimize for them?”

The answer is that we’re testing a lot of different strategies and seeing what’s working – the same thing that agencies like ours have been doing for decades now to get to the top of Google.

There’s a few lessons that have already been learned. For example, the current most popular models out there (including ChatGPT, Google’s Bard, and Microsoft AI’s Bing tool [also called Sydney]) all express different answers if you ask it certain questions. Have each of these tools present their favorite Mardi Gras Krewes, or recommend a Bywater Bar, and they’ll give you a different response. This is no different than SEOs trying to optimize for both Google and Bing. The best indicators that we have at the moment suggest that most LLMs have crawled the same parts of the web, so getting your website listed in authoritative lists, sets of data, and other often-trafficked websites is a great way to appear in LLM results, and at the moment this is the forefront of much of our LLMO strategies.

Beyond that, we’re focused on generating unique, education content by humans, with limited to no assistance from AI. Yes, that’s right: in order to rank high on LLMs, we’re suggested using them in a minimal fashion to create content. The reasoning for this is that no one is going to be betteer at identifying AI generated content than the AI tools themselves, and they’ll be trained to identify content that was created by a different version of themselves, which they’ll find less valuable as training data. Therefore, it’s crucial that humans create the majority of your unique content so that it’s useful in the long-term as training data.

There’s still a lot that our industry has to learn about SEO for LLMs, but Online Optimism will be at the forefront of it for our clients.

Analytics and Tracking

Our team of Google Adwords and Google Analytics certified SEO experts has years of experience tracking website ranking and customer engagements. We provide you with the most up-to-date information on your customers in order to create a roadmap of your company’s future selling targets.

Our New Orleans SEO services are based on hard data that drive revenue. We use Google Analytics to pull information on all of the potential customers who visit your site. By using website analytics tracking data, we help you target specific industries, markets, and search terms in order to better sell your product. Google Adwords also offers an opportunity for your site to implement pay-per-click advertising that will automatically put your site on the top of certain Google searches. Our team works with Google Adwords to get you the most influence without leaving money on the table. When you’re working with our team, you can be assured that we’re staying up to date on the latest SEO trends in order to maximize your results.

We take a data-driven, long-term, and proven strategy to improving our clients rankings so that they’ll stay at the top of Google’s pages for a very long time.

A Holistic Approach

Online Optimism believes in collaboration among all of our team members. We believe in customer-centric proactive SEO campaigns in order to establish a defined brand for your company. Our New Orleans SEO specialists work closely with our content, PR, web design, social media, and marketing teams to make sure every campaign will make an impact on potential customers. If you want to see ranking growth, you need to pursue full SEO implementation on every page of your site. We can provide just that, and will help you build trust with your audience by providing them answers to their questions, addressing their concerns, and giving them great content.

Near the offices of our New Orleans SEO Company, a Louisiana House with Mardi Gras Beads sits in the Garden District

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