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Getting your site to rank first is tricky. Our Miami SEO team provides you expert help to get to that #1 spot.
Building out the right SEO campaign can provide your team with benefits for months or even years to come. Ranking number one is often very difficult and many companies spend a lot of time working to gain that coveted number one spot. Our Miami SEO experts work with you to plan out your campaign from the ground up. By highlighting which keywords, content pieces and link building opportunities would work best for your business, you can be sure that you’ll start to rank for those all important search terms in no time.
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Now you may be wondering, what exactly is SEO and how is it beneficial for my Miami business? Well SEO stands for search engine optimization. Utilizing a number of different SEO strategies, the idea is that with best practices, your site ranks higher for relevant keywords. This of course, is important for a number of reasons. In this day and age, it is no surprise that most people use Google whenever they are looking for a product or a service. So our job as your Miami SEO team is to make sure that they can find you.
For your audience to find you, it’s imperative that you rank as highly as possible for keyword surrounding your business and/or industry. With 71.33% of searches resulting in a page 1 Google organic click, it is clear that making sure you’re in that top spot is vital. Oftentimes people don’t want to scroll very far to find your website and so implementing the right SEO strategy to ensure you are at least on that first page is going to be key to increasing clicks.
Our team utilizes both creative content and technical items to boost your SEO rankings. Unique creative content is a great way for Google to rank your business higher. By having blog posts or pages on your website that focus in on relevant keywords, Google deems them as most related to the search term and ranks them higher. Of course, there are many techniques to SEO writing which really help to boost your page even further up the ranking. Our SEO team also provides expert help in improving the technical items on your website that may be hindering your rankings. By optimizing alt-text, meta descriptions, SEO titles, headings, page loading speed and more, our team can help you get to that all important #1 spot.
One of the great things about investing in a quality SEO strategy is that it can provide you with results for months or even years to come. Unlike advertisement which are essentially “pay-to-play”, investing in SEO means that whatever you rank for now, you will rank for until someone else outranks you. If your business is a particularly niche field and your competitors are not investing in SEO, you may find that your business ranks highly for those all important keywords for months or even years!
Why do I need a Miami SEO team?
Miami’s ever-growing economy makes it a hotspot for big and small businesses alike. In fact, according to Forbes, Miami was the top city for small business growth in 2019 and there’s no signs of stopping this port city. With a growing Latin American community, a hub for tourism and travel, it’s no surprise that business owners flock to Miami as its economy continues to grow. But what has that got to do with my SEO strategy?
Finding the right team that can put in the research to ensure that your business continues to thrive is key. Improving your SEO includes creating engaging content and our team handles your content from the initial idea to posting it on your site. As a Miami business owner, you want your Miami SEO team to create content that accurately reflects the Miami landscape. Our content team researches the business and industry of every single one of our clients before they put pen to paper (or should I say, keyboards to screens!). We do everything we can to make sure we know your business as well as you do so we write content that is perfect for your audience. Whether that means we need to interview experts in your field, buy books and magazines or simply just search online, our team will do what it takes to ensure that your business sounds as knowledgable and professional as you do.
Online Optimism's team has been crucial in improving our digital presence at Superior Honda. From day 1, their management of our search advertising has helped us stay at the top of Google in an extremely competitive industry. They’ve been more a partner than an agency and we enjoy the trending marketing tactics that they bring to our dealership.
Ready to Take Your Miami Business To the Next Level? Talk to Our SEO Experts!
Looking for Digital Marketing Experts for Your Miami Business? Contact Online Optimism
Producing high-quality content is arguably one of the most useful SEO tactics and our SEO team crafts engaging content for your campaign. From the earliest concepts to the full content piece, from the creative to the copy, our team handles it all. Writing search optimized content is very different from writing general content pieces. Our team are experts in what makes a content piece better optimized for search. Oftentimes, as a busy Miami business owner, you may not have the time to write lengthy, detailed, search optimized content pieces but that is our teams entire role.
Our team produces tens of thousands of words of content every month for a wide range of industries so you can tackle the day to day tasks of being a business owner in Miami. Whether you need us to create downloadable white-papers or lengthy blog posts, our team can handle all your content needs. No matter what we write, we always provide your team with content pieces before they go live so you always get final approval on anything we produce.
Starting a brand new marketing campaign is always exciting but our team goes above and beyond. While it’s always nice to see new and interesting blog posts on your website, we like to show you that our SEO efforts are actually working with quantitative results. So we provide your team with customized reports to show you just how well you rank for keywords as well as how much more organic traffic you now receive.
Our team is Google Analytics certified and we utilize indutry leading tools such as Google Data Studio to create your custom reports. We can analyze a number of different metrics including:
- How many users visited your site
- Which pages are the most popular on your site
- Where does your site rank for relevant keywords
- How much organic traffic does your site receive
- How many conversion actions were taken on your site
- How long did users spend on each page
And those are just a few metrics we can analyze! No matter what you’re interested in, our team can track it for you. If required, our team can also keep you up-to-date with any industry news relevant to your campaign that may interest you. It is important to us that you see results from any campaign we help you with and providing you with monthly custom reporting is one of the ways we can help you feel confident about your campaign.
Before any SEO campaign begins, it is important for us to have a good idea of your current SEO standing so we perform an SEO audit. This SEO audit provides us with great insight into the best way to improve your SEO ranking and insight into which SEO tactics would work the best for your campaign. An audit coupled with the vigorous research our team does ensures that we have a full foundation to begin a successful SEO campaign. This audit looks at a number of different areas.
Firstly, our team takes a look at all the content you currently have on your website. If you’ve previously taken a stab at SEO and have created useful content, you’ll be familiar with how time-consuming it can be. Our team looks at all the great content and makes an assessment on which content pieces can be improved. Sometimes, just changing around some keywords, editing headings and adjusting a meta description can make a huge difference to how Google ranks that content piece. Furthermore, the length of your content pieces may also need improving to rank better. Let’s say you have a content piece titled “Top 10 Camera’s for Students”, given your industry, this may be a useful content piece. However, if it’s just a list, adding some more content with descriptions, pros & cons, images etc can really improve that post and get it to rank better.
Secondly, as well as looking at previous content pieces, our team looks at all the technical items on your website to ensure they’re search optimized. The technical items to improve on any website are typically the areas that most people struggle with but our Miami SEO team takes care of this. There are a number of technical items that our team checks for in any SEO audit:
- Page URLs
- Robots.txt file
- Proper 301 redirects
- Schema implementation
…just to name a few. Once the audit is complete, you can rest assured that your SEO campaign will be off to a flying start!
While having an insightful content piece with lots of copy is great to rank for Google, utilizing media is another way to improve your SEO. whether you need a full photoshoot on Miami beach, or a video in Downtown Miami, our team is here to help you craft the right media to go with your content piece. Alternatively our design team can also create custom graphic design or animations to make your content piece stand out.
The right media can help boost your content piece on Google as Google looks at how long users spend on your site. If Google sees that users spend a long period of time on your site, it will deem that page as having useful content and thus rank it higher. It is no secret that engaging videos and imagery can help users stay on the site for much longer than simply utilizing text.
With all this great content on your site, now is this perfect time to start sharing that content on social media. Almost all businesses in this day and age utilize social media for their business. In fact a study showed that 90 percent of U.S. businesses in 2017 were using social media for marketing purposes. Your ideal customer already likely following you on social media or is at least open to following you. Provide them with all this new content. Consumers want to be able to interact with their favorite brands and doing so through social media is one of the ways in which they do so.
Not only does sharing your new content on social give you something to post about but it also gives you another avenue to bring more traffic to your website. Someone who follows through to your website because they saw a content piece that was relevant to them may end up converting on your site. Furthermore, you position your business as a though leader in your industry. By continuously putting our useful content, your audience is going to look for you whenever they are in search for information surrounding your industry. Providing this value to your customer one of many ways you can build on customer retention.