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From the historic Heights down to Washington Avenue, our Houston Content Marketing agency is ready to tell your story.

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Are you looking for the perfect content marketing campaign for your Houston, Texas, business?

You need copywriters, graphic designers, and multimedia producers that can brainstorm engaging, interesting, and creative content that will connect with your audience. Houston’s home to some of the largest companies in the country, but every organization here is unique. Whether you’re looking to double-up on Southern hospitality, or connect with your target customer among the seven million people living here, we’re ready to work with you.

Need the Best Houston, Texas, Content Marketing Agency for Your Business?

Holding a Phone with a Facebook Like Button as a Result of Great Content Marketing for Houston, Texas Businesses

Content is king, as they say. In Houston, that’s even more true. It doesn’t matter if you’re writing content for people in Montrose, Pearland, Metro Midland, Westheimer, Downtown, or one of our “short” 45 minute commutes away in a suburb – how you talk to them matters. And it’s just like our drinks. Our food. Our bars. And our restaurants. They’re all unique. Your brand has to be unique as well, and the perfect Houston content marketing campaign will do that. Our content marketing team knows this and works to understand what makes your brand unique. We pinpoint the exact parts of your brand that your audience needs to be excited about and make sure to accentuate them in any content piece we create.

We understand this community as well. Even more importantly, we understand content. We’re extremely enthusiastic about long-form content, and moved for short-form magic. We know that your audience expects quips on Twitter, with #Hashtagstomatch. Our team understands that your TikTok’s have to get across their message in the blink of an eye. The Optimists on our staff believe that LinkedIn posts can be both professional and beautifully written. We acknowledge that email might not be sexy, but it is effective. Our experience tells us that the perfect email subject line increases your open rates significantly.

We work with businesses of all sizes. Whether you joined the Houston Metropolitan Chamber in their inaugural year of 1949, or you’re a start-up that only received your series A yesterday: we’re here for you. We also work with businesses in all different types of industries from automotive to financial services to non-profits, our content team can handle whatever your business needs.

For your Houston content marketing needs, these little things matter. We’ll figure out if your customers prefer H-Town, Space City, The Big Heart, or Clutch City. We’ll test from Hustletown to Screwston. We’re here for you with the data to back up your gut intuition. We’ll craft the content that sells your organization and your story. We’re here to create custom content that sell to Houston for you.

Creating Content as Big as Texas Itself

Houston has seen a lot of change in its history, but these past two decades have been particularly eventful. In recent years, Houston has proven itself to be a diverse, incredible city, posed well for growth due to the thriving businesses in the city. Houston is the fourth largest city in the United States, and growing fast: it added over 1 million residents in just the last decade. Houston is also home to almost two dozen Fortune 500 companies. With industries like the media, petrochemical production, agriculture, education and many more thriving in Houston, it’s no wonder so many small business owners flock here to grow their business.

Houston’s economic power is growing significantly as well. There are nearly $500 billion in our region’s GDP. According to the latest Census data, there’s over 122,000 businesses in the Houston area, of which around 119,000 are considered small businesses. It just goes to show how entrepreneurial Houstonians can be however, that means there is a lot of competition our there and your business is going to need a way to be able to cut through the noise. Are you searching for a way to stand out in Houston? Content marketing, when crafted well, will do just that!

Curated Copywriting

Content is crucial to your story. The written word can tell a lot. By picking the right phrases, metaphors, and letters, we can be your partners in content perfection. It can often be difficult to write hundreds and hundreds of words about a specific topic so our content team is here to help you out. Our team has written thousands of words about cyber security, human resources and even cryptocurrency so no matter what your niche is, our content team will do the research necessary to get all your content ideas out on (virtual) paper.

It’s not just about what you write, but how you write it. The composition of the piece is essential. We’ll discuss with you your subjects, and perform the essential keyword research to make it perfect. Our team also does the research necessary to ensure that they are writing accurately about the niche you represent no matter what it is. Whether that means buying textbooks or joining mailing lists, reading books or interview industry experts, our team does it all. It doesn’t always happen on the first try either, and that’s why unlimited rounds of review are included on nearly every project of ours.

Don’t worry, the Houston Livestock Show and Rodeo isn’t our first, and your content project won’t be either. Our content marketing experts at Online Optimism are your right partner out in the field or stable.

Matched with Mixed Media

Content isn’t about just picking the right words. It’s also about picking the right looks. Houston is a beautiful city with so much to offer, why not include some of those signature Houstonian attractions in your content piece? What about featuring the Houston Space Centre or the Kemah Boardwalk? For a Houston content marketing advertising campaign to be successful, you need to know where to go. That’s where our Optimistic expertise comes into play.

For a more colorful and fun project, you’ll definitely want to incorporate graffiti park, or with a larger budget, potentially step inside the art car museum. Want something a little more green, that showcases our beautiful skyline? A quick trip from our content team to Buffalo Bayou Park is just what you campaign could use. On top of that, our design team can top up that beautiful imagery with animations and illustrations that really highlight what it’s like to be in Houston.

No matter where you end up going, incorporate the life and look of Houston is a surefire way to increase the results of your campaign. Let your audience know that you’re a proud Houstonian business owner!

Case Study: An Expansive Website and Collateral Set for Raphael Village

Challenge

Raphael Village approached us with a need for a more holistic website that encapsulated all three of their organizations: Raphael Academy, a K–12 school; The Guild, a young adult program; and The Hearth, a forthcoming life-sharing program for adults, all of which aid differently-abled individuals in leading purposeful and enriching lives. Previously, Raphael Village had maintained three separate websites; now, we needed to incorporate each part of the organization into a central site while still maintaining their identities. Additionally, Raphael Village needed updated, cohesive, and attractive collateral to advertise for Raphael Academy and The Guild.

Raphael Village's previous three websites
Raphael Village’s previous three websites

Combining Three Sites into One

Our team needed to consolidate Raphael Village’s previous three websites into a single site that could still be just as useful and easily navigable for users who might only need information from one of the three organizations. Some of our main strategies for doing this included intentional copywriting, a color coding design system, mega menus in the navigation bar, and a detailed page redirection setup.

Intentional, Consistent Copywriting

As an initial step for this website build, our Content team did a full audit of Raphael Village’s existing written content from its three previous websites and other materials. Together, our Content and Design teams planned the structure of the new website to outline where all written content would live on the site and what new pieces of content we needed. Then, we worked alongside our clients to write or rewrite nearly all of the site’s text to make it consistent in both information and voice. Voice, tone, and vocabulary were essential during this process. While working with a client that supports differently-abled people, we needed to understand the appropriate names for the organization’s teaching styles and philosophies, so parents of potential students would recognize them.

Raphael Village's color coding system, displayed with web pages from Raphael Village (teal), Raphael Academy (yellow), The Guild (blue), and The Hearth (orange)

Color Coding Each Organization

A significant part of consolidating Raphael Village’s three sites into one was creating a color coding system to differentiate the organization’s three components. Using Raphael’s existing logos and incorporating some new colors, our team developed a color system that separates the site into distinct visual sections:

  • Teal, the organization’s primary color, for Raphael Village and across the site
  • Yellow for Raphael Academy
  • Blue for The Guild
  • Orange for The Hearth

Custom-Built Mega Menus

We also used a custom navigation menu to create a single cohesive site that still highlighted everything users might need from Raphael Village’s various organizations. Our team utilized the Max Mega Menu Pro plugin to create more involved dropdown menus for Raphael Academy and The Guild (eventually, The Hearth will have one, too). These custom-built mega menu dropdowns include Raphael Academy’s and The Guild’s logos, short descriptions of the organizations, and links to the most important pages in those sections of the site.

Raphael Village's custom-built mega menus for the Raphael Academy and The Guild sections of the site
Raphael Village's old sites now redirect to the appropriate pages on the new site

Redirecting from the Old Sites

We always set up 301 redirects for our new websites so that URLs from the previous website will automatically redirect users to the new site. For Raphael Village, we implemented a redirection setup that included redirecting the previous domains for Raphael Academy’s and The Guild’s websites to their main pages on the new site. For example, raphaelacademy.org, the old domain for Raphael Academy, now redirects to Raphael Academy’s new About page. (Try it!)

Web Development

There were several custom development pieces our team worked on for Raphael Village’s site, many of them related to its status as both an educational institution and a 501(c)(3) nonprofit.

Functional, Lightweight Custom Theme

Our Development team decided to build a custom theme from scratch that could be fully adapted to the client’s and Design team’s style and intent. Pre-built themes can make it challenging to change the functionality or add new unsupported features to a site; building a custom theme gave us a clean slate to develop custom elements like the mega menus. Furthermore, in creating a unique theme, we only included what functionality the site needed, which speeds up page speed and overall website performance compared to using a pre-built theme with extraneous capabilities.

Online application for Raphael Academy's Early Childhood and Early Grades classes

Online Application Forms

Before this website redesign, applications to Raphael Academy and The Guild could only be done on paper. As part of our build, we created online applications for both organizations that applicants can start, save, and come back to later.

When applicants submit their applications, the Raphael Village team now automatically receives a PDF copy of the application via email. And instead of having to search for filed paper applications, pass around paper copies between team members, or scan paper applications to send to employees working remotely, they can now access an archive of all previous applications in the back-end of their site.

The online applications also incorporate payment of the application fee as part of the application process, so applicants can pay online without having to mail a check or drop off cash, and the administrative team at Raphael Village can easily associate application fees with the correct applications.

Raphael Village's family portals for Raphael Academy and The Guild

Private Family Portals

There are some documents and other resources that Raphael Village wanted to be exclusively accessible by their students, members, and their families. We included two password-protected Family Portals on the site, one for Raphael Academy and one for The Guild, to which the Raphael Village team can upload family-specific resources in one place.

Raphael Village's new online calendar

Filtered Events Calendar

Our team created a calendar that Raphael Village can use to display events for each organization. Users can filter through Raphael Village’s various organizations or view all events at once. The events, of course, are color coded! Our team used the Events Calendar Pro plugin, which we continually monitor and update to ensure it’s working correctly for this calendar.

Bloomerang Donation Form Integration

Raphael Village is a 501(c)(3) nonprofit organization, and it depends on donations to supplement tuition and fees to provide the highest quality services possible. They use Bloomerang, a donor management software specifically designed for nonprofits, to track donors and donations. However, before our build, their team accepted donations through PayPal, then manually entered that information into Bloomerang. As we built this new site, we integrated Raphael Village’s PayPal with its Bloomerang account so that donations would show up automatically on Bloomerang with information about the donors. We also created native donation forms on the site so that instead of donating through PayPal, donors could give to Raphael Village’s Annual and Capital Campaigns without ever leaving the website.

Raphael Village's Annual Campaign and Capital Campaign donation forms

Collateral for Prospective Students + Members

The second portion of this project included crafting several collateral pieces to use for recruiting for Raphael Academy and The Guild. Our team made a postcard, one-sheeter, and a multi-page packet for each organization, using the color coding and other design direction we developed as part of the website build and making good use of two photoshoots’ worth of photos of current students, members, teachers, and other staff.

A Second Round of Copywriting

As with the website build, our first step in creating these collateral pieces was writing the new text based on the rewritten copy from the website. Our Content team worked closely again with Raphael’s team to craft content that was both accurate and stylistically consistent with the website. Every piece of collateral was guaranteed unlimited rounds of review to ensure that the language accurately reflected Raphael Village’s vision for these documents. By tracking each page and each revision by both the Online Optimism Content team and the Raphael Village team, we created a perfectly consistent set of sales collateral.

One-sheeters and postcards for Raphael Academy and The Guild

Postcards and One-sheeters

The postcards and one-sheeters we created for Raphael Academy and The Guild included essential information about both organizations that prospective students or members and their parents might need. The Raphael Village team will use these collateral pieces to hand out at school fairs and give to parents with potential interest in their programs.

Packets

Raphael Academy’s and The Guild’s packets were more involved than the postcards and one-sheeters, packing in much more information and intended for more seriously interested applicants and their parents. Each packet consists of an outside folder with a four-page booklet stitched into it. The content of the packet is evergreen so that Raphael Village won’t need to update it for some time; because of this, the folder also includes an inner pocket that the Raphael team can use to insert flyers or other materials with more temporary information.

Covers of packets for Raphael Academy and The Guild
Raphael Academy's packet open to a spread on class levels and curriculum

Raphael Academy Packet

The packet for Raphael Academy includes a close look at the Pyramid of Learning, which illustrates the progression of the school’s curriculum; a list of arts-related programming at the school; and a detailed chart of curriculum highlights in each subject area sorted by grade level, among other pieces of information.

View the complete digital packet for Raphael Academy.

The Guild's packet open to a spread on curriculum and other programs

The Guild Packet

The Guild’s packet incorporated custom iconography and several testimonials from current Guild members and parents. We also used photography intentionally to display the different aspects of The Guild, from its focus on community and friendship to its incorporation of artist guild training to its supported employment program.

View the complete digital packet for The Guild.

From the Client

Raphael Village's new home page

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Raphael Village website pages mocked up on four tablets

Hear it from the experts. Our digital marketing agency has been featured in:

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Need a Houston Content Marketing Expert with a Difference?

Content that is Music to Your Ears

Creating the perfect content marketing campaign requires listening and basing the content on your specific audience. Our Optimists are experts in talking to you and getting that potential audience persona out of your mind and onto paper. We’ll discuss their demographics, psychographic, challenges, and values. by doing this we can ensure that whenever we direct any content piece to your audience it is written in a way that best resonates with them.

Houstonians are unique, and engagement campaigns that are supposed to connect with them need to be as well. By understanding your audience and the type of content they’re interested in, we can make sure that your content is as unique as your audience is. Houston is where music truly comes alive in Texas, and your content can do the same thing. Because of our team, we’re ready to tell your organizations story to any Texans that will lend us an ear.

Content is a Long Road-Trip, not a Short Commute

Let’s face it: driving down the Katy Freeway, or the Hardy, isn’t easy. Same thing with content: creating the perfect campaign isn’t just a matter of typing words as quickly as possible. Our team puts in the work to research your industry and craft custom content pieces that position your business as an expert in said industry. Even though our team is expertly skilled in writing, whatever they write always goes through you for final approval to make sure that we are accurately representing your business in a way that exceeds your expectations.

Our team can help you craft a long-term content strategy, that is focused on the wins that will help your company years down the road. Content marketing is not a one-and-done marketing strategy. With expert help, your business will reap long term results as your audience anticipates useful and informative content pieces and deems your business as an expert in the field. By evaluating search trends for users, we’ll be able to spot opportunities for your Texas business that can grow sales regionally in the South, or nationwide.

Graphics As Tasty Looking as Chicken Fried Steak

When you’re looking for incredible graphic design in the Houston, Texas area, you need someone that can make your brand and images stand out. After all, a beautiful graphic is the perfect supplement to a well thought out and expertly written content piece. Our team has years of experience doing just that in a wide range of industries so no matter what your niche is, our content team is here for you.

A great chicken fried steak needs no tweaking. It’s just simple, high quality ingredients, topped with some delicious white gravy and black pepper. In a way, designing graphics that go along with your content is similar. First, you need outstanding brand elements. If you don’t already have that, creating a brand guide is just one of the few things we can help you with. Assuming you have a brand guide, the next step is adjusting it for the campaign. Then, we top it with gravy – or in this case, the perfect copy. Very few ads can talk in image only (though we’ve done it in the past.) Typically, your imagery needs to match your copywriting, to truly emphasize the story you’re looking to tell. Whether you’re graphics are more kolache or breakfast taco, they’re likely the start to your day of amazing content marketing. Our optimists in Houston Texas will cook up the perfect content for you.

Houston, We Have Amazing Content

Content needs to soar. It simply can’t stay on the ground and bore your audience. If something isn’t engaging online, it’s not going to get seen. Our content team can work alongside our social media team to ensure that your content is posted to your social media platforms in a timely manner and with all the right lingo no matter which social media platform your wish to use. Our design team can also create custom graphics to go along with your content pieces. Whether that’s informative infographics or fun animations, our design team can ensure that your content piece is given that edge that your competitors don’t have.

Our Houston content marketing experts are at the peak of creativity. If you’re looking to reach the stars with your storytelling, reach out to Online Optimism and we’re ready to serve you.

Contact our Content Marketing Agency for your Houston Business Today!

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