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From The Top of North Buckhead to The Tip of Lakewood Heights, our Team is Here for You
In the ever growing online world, as an Atlanta business owner, you know it is of upmost importance to ensure that you’re reaching your customers whether they live in Atlanta or beyond. In order to best utilize your time, that may mean hiring a digital marketing agency that understand Atlanta and the community you serve. Here at Online Optimism, we are that digital marketing agency Atlanta businesses can trust. Having provided our digital marketing services to a wide range of businesses across the country, we are confident that this digital marketing agency Atlanta trusts, is the right one for you!
Need the Best Digital Marketing Agency Atlanta Has To Offer?
Digital marketing campaigns can often times be complex and require many moving parts depending on your business. Our digital marketing agency is comprised of 4 main departments that covers all your digital marketing needs: design, content & SEO, digital ads and social media. Combined, our departments can provide you with a robust and comprehensive strategy that’ll be a surefire way to get your customers to convert. Not only does our team handle huge marketing campaigns across all of our departments, we also understand that your digital marketing campaign is going to be as unique as your Atlanta business so we’re able to recommend more streamlined strategies that we believe will be the most effective for your business, no matter the industry.
At Online Optimism, we pride ourselves on adapting and learning about your Atlanta business no matter the industry. Our team has shown time and again that no matter how complex your industry is, we will take the time to learn it and represent your business in the best way possible. As a digital marketing agency that offers a comprehensive range of services, we’ve achieved great success in a wide range of campaigns. Our aim is to ensure that your business grows by utilizing the best digital marketing strategies available.
How do we do this? Well our team is trained to handle any campaign and have the certificates to prove it. Our digital ads team is Google Ads certified and Microsoft Ads certified. Our social media team is Facebook Blueprint certified as well as Snapchat ads certified. Several members of our team have a number of other certifications such as Hubspot Sales Certifications and Google Analytics Certifications to name a few. Most of our content team also hold MFA’s so you know whatever content they create is of leading industry standard. Our team works diligently to be on top of our game in the digital marketing realm to ensure we stay up-to-date with all the latest trends so you can rest assured that your campaign is in the hands of digital marketing experts.
Why Do I Need a Digital Marketing Agency for my Atlanta Business?
Atlanta is often hailed as the capital of the South East region and that is for good reason. With the busiest airport in the world, Atlanta continues to grow as a hub for national and international businesses including The Coca-Cola Company, Home Depot, United Parcel Service and Delta Air Lines. In 2019, 30 of the Fortune 500 companies generated $438 billion in Atlanta and the city shows no signs of slowing. Atlanta is a great place for any business to build their base and Online Optimism can help cement that foundation.
At Online Optimism, we’ve worked with clients from a variety of industries so no matter what digital marketing campaign Atlanta business owners require next, we’ll be ready. Our team spends a significant time learning your industry, whether that be the ins and outs of cybersecurity or the intricacies of cryptocurrency (and yes, our team has handled both of these topics!), our team is open to whatever new industry Atlanta business owners decide to delve into. We invest a lot of time to ensure we know your business as well as you do. After all, our team is equipped to handle the creative and copy of your entire digital marketing campaign so we want to make sure that you’re represented accurately. Whether that means reading through blogs, buying textbooks or even interviewing experts, we’ll do whatever it takes to get our team up-to-speed with your industry.
With research complete, our team can get to work. Digital marketing and advertising has a remarkable number of benefits in comparison to traditional advertising or print advertising. With digital marketing we can target the audience that is right for you. During our onboarding session, we begin to identify who your target audiences are which includes learning about their demographics, behaviors, interests and psychographics. Our team can then start to build out audiences with our ads management tools to ensure that your ads are only being shown to the audiences that matter to you most. Our content team can also begin to grasp the voice of this campaign and adjust any relevant messaging so that it resonates best with your audience. An added benefit of digital marketing is that everything is trackable. No matter what your business determines as a conversion, our team can track it. Whether that’s revenue, form submissions, newsletter sign ups or downloads, we can track what’s most important to you. All of our campaigns come with customized reporting so you have quantitative proof that we’re the right digital marketing agency for your Atlanta business!
When we first launched Mid City TMS, we partnered with Online Optimism to handle our branding, logo design, design of our website, and an ongoing SEO campaign. The results were excellent and helped propel our company forward. We've been very happy with the results throughout the campaign, and would recommend them to anyone needing digital marketing services for their company.
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Need a Digital Marketing Agency Right for Your Atlanta Business
When crafting the right digital marketing campaign, you want to ensure that the website that you send your customers to matches your brand and answers all their questions. Incomes out website development team. With experience building custom website using WordPress, Squarespace, Wix and Shopify, you can be sure that when your customers get to your website to convert, they’re impressed by what they see. On top of building a number of beautiful websites, our team ensures that user experience and best SEO practices are also in place to provide your site with the best foundation.
User experience is key in ensuring that users find your site easy to navigate which is vital in getting them to convert. In fact, 88% of people are less inclined to return to a site after having a bad user experience. Our team ensures that all call-to-actions and conversion methods e.g. a form or a purchase process is as simplified as possible for the user to encourage conversion. On top of this, we carry out a full quality assurance audit when every site is built to ensure that there are no kinks in your new site. We work to fix any issues before your site goes live and will work alongside your team to ensure that you are completely satisfied with the final product. Our web development team also sets up all the technical aspects of your site relevant to SEO so you can be sure your site has a good basis to rank for those well sought after search terms.
Starting a digital marketing campaign can be very exciting and seeing your ads, content or social media posts go live for the very first time is always a celebratory moment. While we share your excitement, here at Online Optimism, we want to be sure that our campaign delivers you tangible results. With every campaign we create, our team provides yours with customized reporting. With our in-depth knowledge of Google Data Studio and our Google Analytics certification, you can be sure that our team can offer industry leading reporting using worldwide recognized tools so you can understand your data.
What does customized reporting include? This all depends on what is important to you! We can track how many people visit the website, which pages they visited, how long they spent on those pages, how far they scrolled down each page. We can provide heat-maps to show which parts of your website are the most interacted with as well as how many people submit forms, the list is endless! During our onboarding process where we learn more about the conversions that are important to you, we’ll begin to determine which metrics are going to be vital in measuring success. We also understand that your business may have a couple of different key stakeholders that have different needs so we are more than willing to create reports that are custom to each stakeholder as well.
For businesses old and new a brand voice is integral to your communication with your customers. You voice as a brand is not only limited to messaging (which is definitely a key component) but also to your brands design. as the saying goes, “a picture can tell 1,000 words” and your brand is just that. When a customer sees your logo, it should evoke some emotion to them — it should speak to them. Having the right logo for your brand is going to be key in aligning the right voice for your business.
Not only is a great logo design for your ATL-based company going to be a key part of your brand’s voice but your branding as a whole is very important. Your brand is what differentiates you from your competitors and your customers need to be able to recognize your business amidst all the noise. Our design team can create a brand that stands out from your competitors and gives you that edge. Our content team can also work with you to establish the right messaging for your new brand. With these elements and the help of our expert team, your new brand will be off to a winning start!
It’s no secret that a majority of businesses these days are now using social media to reach out to their audience but the real question is if they’re successful in doing so. Most of us use social media in our everyday lives to connect with family and friends but running a business social media page is a whole different ball game. There’s ads management, audiences, insights, marketing funnels and whole array of other features that are specific to business social media platforms. Often times these can be very complex to understand and work around. However, our social media team works diligently to understand all major social networks as well as the new, up and coming ones as well.
No matter what industry your business is in, there is likely a the perfect social media platform for you. Our team helps you to identify which platform works best for your business and the best ways to optimize that platform to ensure business growth. No longer do you need to do an expensive ad buy of Atlanta media solutions to get you seen, or invest in a sharp website (though that is helpful). Our team is skilled in optimizing ad campaigns on social media platforms to make sure that your ad dollars are spent in the best way possible. By crafting a marketing funnel for your ideal customer, our team is sure to sure your audience the right ad at the right time.
Whenever people are looking for your services, you can almost guarantee that they started their search on Google. In fact, according to Google, 83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store. The stats are likely even higher if your business is exclusively online. So how do you get your customer to find you online? One way is through paid search otherwise known as Google Ads. Google Ads are a great way to get customers to see your business first when they search for relevant keywords. Some chefs have a signature food that they’re proud of. For our Ads team, it’s the keywords that are special. With ads appearing at the very top of the search page it is very likely that your ideal customer is going to see your ad before they see anything else. Most people don’t scroll very far down a search page so obtaining that top spot is key.
Our digital ads team is Google ads certified so they know the ins and outs of crafting the right ads campaign to get your business seen by the right audience. From the creative to the copy, our team can handle everything required to make the best ads for your business. With help from industry leading AI tools, we ensure that all your ad spend is spent optimally and our team continually tracks any new trends in the digital ads world so you get the best bang for your buck.
It’s important when starting any digital marketing campaign that you consider the various options you have for your media library. Do you want infographics? Do you prefer photos? How about animation? Our team not only covers all of those (and more) but we also cover video. Video is one of the most engaging media types. It has the ability to showcase your business in ways that other media types just can’t. They say a picture can tell a thousand words, well, just imagine how much you can get across with a video! Our team has produced a whole host of videos to showcase our clients and our marketing team ensures that those videos get seen. Our client Superior Honda has had over 1.2 million video views and 12,000 hours worth of video views, which is just a testament to the great work of our digital ads team.
We work with your team to get your video off the ground. Initially, we will discuss video ideas. What do you want your audience to take away from this video? What actions do you want your audience to take after they watch this video? How do you want your audience to feel after watching your video? We take all these crucial questions into consideration and begin planning out your video. With the use of your staff and clients we can be sure to tell your business’ story in an engaging and fun way. We can also work with you to introduce any props that you think will really add that extra shine to your video. Once it’s produced our team works diligently to edit the video and we provide you with several different cuts. This way, whether you need to use your video for a short GIF or a full TV commercial, we’ve got you covered!