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From The Top of North Buckhead to The Tip of Lakewood Heights, our Team is Here for You
In the ever-growing online world, Atlanta business owners need a digital marketing agency they can trust. As an Atlanta entrepreneur, you know the importance of reaching your customers whether they live in Atlanta, Athens, or beyond. And with your busy schedule, that may mean hiring a digital marketing agency that understands the city and the communities you serve. Let Online Optimism be that agency! With our diverse team of digital marketing experts specializing in WordPress, Photoshop, and so much more, Online Optimism is the agency Atlanta businesses can trust – and we have the track record to prove it. We’ve provided our marketing services to a wide range of businesses across the country (from the medical field to cybersecurity) and we are confident that we have what it takes to revamp your ad strategy!
Need the Best Digital Marketing Agency Atlanta Has To Offer?
Digital marketing campaigns are complex and can often require many moving parts depending on your business and industry. Our digital marketing agency consists of four main departments that cover all your digital marketing needs: design, content & SEO, digital ads, and social media. Combined, our departments can provide you with a robust and comprehensive strategy that’ll be a surefire way to get customers to convert.
While our team has handled large marketing campaigns across the nation, we’re a local business at heart, so we understand the value of community. As an Atlanta business, you are at the heart of that community, so we will strive to make your digital marketing as unique as you are. And as a local-minded agency delivering big results, Online Optimism is able to recommend more streamlined strategies that work best for your business, no matter the industry.
At Online Optimism, we pride ourselves on adapting to and researching your Atlanta business, its history, and your field in order to craft the most effective campaign possible. Our team has shown time and again that no matter how complex your industry is, we will take the time to learn it and represent your business with verve and nuance. As an Atlanta digital marketing agency offering a comprehensive range of services, we’ve achieved great success in a wide variety of campaigns. From the hospitality to the healthcare industry, our aim is to ensure that your business grows by utilizing the best digital marketing strategies available.
How do we do this?
Our team is trained to handle any campaign and has the certificates to prove it. Our digital ads team is Google Ads certified and Microsoft Ads certified. Our social media team is Facebook Blueprint certified as well as Snapchat ads certified. Several members of our team have qualifications such as Hubspot Sales Certifications and Google Analytics Certifications, meaning our marketing is always conversant with the latest industry insights and research.
Most of our content team also hold MFAs, so you know whatever content they create is the best of the best. Our team works diligently to stay on top of our game in the digital marketing realm to keep up with the latest trends and lasting changes, so you can rest assured that your campaign is in the hands of Atlanta digital marketing agency experts.
Why Do I Need a Digital Marketing Agency for my Atlanta Business?
Atlanta is often hailed as the capital of the American Southeast and that is for good reason. With the busiest airport in the world bringing tourists and commuters to the Coca-Cola Company, Home Depot, United Parcel Service, and Delta Air Lines, Atlanta continues to grow as a hub for national and international commerce. In 2019, 30 of the Fortune 500 companies generated $438 billion in Atlanta and the city’s growth shows no signs of slowing. Atlanta is an ideal place for any business to build its base, and Online Optimism can help you cement and build off of that foundation as one of Atlanta’s most trusted digital marketing agencies. At Online Optimism, we’ve worked with clients from a variety of industries, so no matter what digital marketing strategies your business requires next, we’re ready. Our team takes their time when learning your industry, ensuring that we understand the ins and outs of cybersecurity or the intricacies of cryptocurrency in order to best represent your business.
We invest a lot of time in our clients to ensure we know your business as well as you do. As a result, our team is equipped to handle both the creative and copy elements of your entire digital campaign with a high degree of specificity and attention to detail. And we want to make sure that you’re represented accurately, whether that means reading through blogs, buying textbooks, or even interviewing experts in the field, we’ll do whatever it takes to get our team up-to-speed with your industry.
With research complete, our team can get to work. Digital marketing and advertising have a remarkable number of benefits in comparison to traditional advertising or print advertising. With digital marketing, we can target whichever audiences are right for you. During our onboarding session, we identify who your target audiences are and learn about their demographics, behaviors, interests, and psychographics. Our team then starts to build out audiences with our ads management tools to ensure that your ads are only being shown to the audiences that matter to you most.
Our content team can also begin to grasp the voice and tone of your business and adjust any relevant messaging so that it resonates. An added benefit of digital marketing is that everything is trackable. No matter what your business defines as a conversion, our team can track it. Whether that’s revenue, form submissions, newsletter sign-ups, or downloads, we can track what’s most important to you.
All of our campaigns come with customized reporting so you have quantitative proof that we’re the right digital marketing agency for your Atlanta business!
When we first launched Mid City TMS, we partnered with Online Optimism to handle our branding, logo design, design of our website, and an ongoing SEO campaign. The results were excellent and helped propel our company forward. We've been very happy with the results throughout the campaign, and would recommend them to anyone needing digital marketing services for their company.
Talk to the Digital Marketing Agency Atlanta Businesses Thrive With!
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Need a Digital Marketing Agency Right for Your Atlanta Business?
When crafting a digital marketing campaign, you want to ensure that the website your customers interact with matches your brand and answers all their questions. That’s where our website development team comes in! With experience building custom websites using WordPress, Squarespace, Wix, and Shopify, our development team ensures that when your customers click on your webpage, they’re impressed by what they see. And not only can our team build a number of beautiful websites, they also optimize for user experience and SEO best practices to build an optimal foundation for your site.
User experience is key in ensuring that users can easily navigate your site, which is a vital step in getting them to convert. In fact, 88% of people are less inclined to return to a site after having a bad user experience. Our team ensures that all calls-to-action and conversion methods (e.g. a form or a purchase process) are as simple and streamlined as possible for the user.
On top of this, we carry out a full quality assurance audit when every site is built to make sure that there are no issues. We work to fix any technical difficulties before your site goes live and collaborate with your team to ensure that you are completely satisfied with the final product. Our web development team also sets up the technical SEO aspects of your site so you can be sure your site will rank for those carefully selected search terms. This comprehensive, holistic approach is what makes us the digital marketing agency Atlanta companies trust with their websites.
Starting a digital marketing campaign can be very exciting, and seeing your ads, content, or social media posts go live for the very first time is always a celebratory moment. While we share your excitement, we want to be sure that our campaign delivers you tangible results. With every Online Optimism campaign, our team provides you with customized reporting. With our in-depth knowledge of Google Data Studio and our Google Analytics certified team, you can be sure that we offer industry-leading reporting using worldwide recognized tools so you can understand your data.
What does customized reporting include? This all depends on what is important to you! We can track how many people visit the website, which pages they visited, how long they spent on those pages, and even how far they scrolled down each page. We can provide heat maps to show which parts of your website are the most interacted with as well as how many people submit forms. The list is endless!
During our onboarding process, we learn more about the conversions that are important to you so we can determine which metrics are vital in measuring your campaign’s success. We also understand that your business may have a couple of key stakeholders who have different needs, so we are more than willing to create reports that are customized to each person as well.
For businesses old and new, a consistent brand voice is the key to effective communication with your customers. Your voice as a brand is not only limited to messaging (which is definitely a key component) but also to your brand’s design. When a customer sees your logo, it should evoke an emotion or feeling that speaks to them. Having the right logo for your brand is key in crafting the right voice for your business.
Not only is a great logo design for your ATL-based company a key part of your brand’s voice, but your branding as a whole is essential to your success. Your brand is what differentiates you from your competitors, and your customers need to be able to recognize your business amidst all the noise. Our design team can help create a brand that stands out from your competitors, and our content team can work with you to establish the right messaging for your new brand, giving you a necessary edge. With these elements and the help of our expert team, your new brand can hit the ground running!
It’s no secret that a majority of businesses these days are now using social media to reach out to their audience, but the real question is if they’re successful in doing so. Most of us use social media in our everyday lives to connect with family and friends, but running a business social media page is a whole different ball game. There’s ads management, audiences, insights, marketing funnels, and a whole array of other features specific to business social media platforms. Often times these can be very complex to understand and work around. However, our social media team works diligently to understand all major social networks as well as the new up and coming ones.
No matter which industry your business is in, we’ll help you find the social media platform that’s right for you. Our team helps you to identify which platform works best for your business and the best ways to optimize that platform to ensure business growth. Our team is skilled in optimizing ad campaigns on social media platforms, ensuring that your ad dollars are spent in the best way possible. By crafting a marketing funnel for your ideal customer, our team makes sure your audience sees the right ad at the right time.
Whenever people are looking for your services, you can almost guarantee that they started their search on Google. In fact, according to Google, 83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store. The stats are likely even higher if your business is exclusively online. So how do you help your customer find you online? One way is through paid search, otherwise known as Google Ads. Google Ads are a great way to get customers to see your business first when they search for relevant keywords. With ads appearing at the very top of the search page, it is likely that your ideal customer is going to see your ad before they see anything else. Most people don’t scroll very far down a search page so obtaining that top spot is key.
Our digital ads team is Google ads certified, so they know the ins and outs of crafting the right ads campaign to get your business to the top of the first page. From the creative to the copy, our team can handle everything required to craft the best ads for your business. With help from industry leading AI tools, we ensure that all your ad dollars are spent optimally. Additionally, our team continually tracks any new trends in the digital ads world so you get the best bang for your buck.
It’s important when starting any digital marketing campaign that you consider the various options available for your media library. Do you want infographics? Do you prefer photos? How about animation or video? Our team covers all of these and more.
Video is one of the most engaging media types. It has the ability to showcase your business in dynamic, highly visual ways. If a picture is worth a thousand words, just imagine how much a whole video is worth! Our skilled video team has produced a whole host of videos showcasing our clients, and our marketing team ensures that those videos get seen. Our client Superior Honda has had over 1.2 million video views and 12,000 hours worth of video views, which is just a testament to the great work of our digital ads and creative departments.
We work with your team to get your video off the ground. Initially, we will discuss video ideas. What do you want your audience to take away from this video? What actions do you want your audience to take after they watch this video? How do you want your audience to feel after watching your video? We take all these crucial questions into consideration and begin planning out your video.
With the use of your staff and clients, we can be sure to tell your business’ story in an engaging and fun way. We can also work with you to introduce any props that you think will add that extra shine to your video. Once it’s produced, our team works diligently to edit the video, providing you with several different cuts. This way, whether you need to use your video for a short GIF or a full TV commercial, we’ve got you covered! We pride ourselves on having the foresight and experience to make the most of your video shoot, which is why we’re the digital marketing agency Atlanta organizations turn to time and time again for their video needs.