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From Mount Washington down to Locust Point, your Baltimore Digital Marketing Agency is Here to Help You!
Finding the right digital marketing agency for your business is the first step to ensuring your company’s stand-out online presence.
When you choose us as your Baltimore digital marketing agency, our experts optimize your business for both the online and physical world. Online Optimism uses the best marketing and design practices to position your business for the success that it deserves.
Want the Best Marketing Campaign for Your Business?
A successful digital marketing campaign requires a stellar Baltimore digital marketing agency. From leveraging social media to bidding for Google ads, Online Optimism knows how to distinguish you from the competition and attract new customers.
If you’re new to terms like SEO and geo-targeting, trying to figure out your business’s marketing campaign on your own can be overwhelming. That’s why we’re here to help!
Here at Online Optimism, our years of experience mean that we can advise you on not only the best marketing campaign for your business, but also how we intend to execute that campaign. We start by carrying out an initial audit of your current online presence so that we can understand your business’s operations and culture, as well as how we can help your digital presence grow. We collaborate with your business and its stakeholders throughout this process to ensure that your company is being accurately represented in every aspect of our the campaign.
In addition to our marketing strategies, our design team can create custom graphics that align with your brand. From coming up with a mockup for a logo to building a complete website from scratch, our team is fully equipped to handle all your design needs. You can learn more about the different websites our team has previously built here.
Why Do I Need a Digital Marketing Agency for My Business?
With the Baltimore metro area now exceeding well over 6.5 million people, finding your clients among all those individuals can be daunting. Luckily for you, our Optimists have had great success gaining Baltimore customers for many of our clients, no matter their particular industry.
Baltimore ranks fifth in the top ten cities for start-up businesses, which is a true testament to the entrepreneurship of its people. However, a growing Baltimore means a growing potential for not only more Baltimore customers, but more competitors for those customers, too.
As Baltimore continues to grow, so do we. Here at Online Optimism, we invest in the latest marketing tools to ensure we stay ahead of the curve and can distinguish you from your competition. Our careers are dedicated to the growth and success of businesses both old and new.
Our digital marketing strategies allow you to expand your audience well beyond your current reach. By using a successful digital marketing agency to help implement expert strategies, we make sure that you’re targeting the potential audiences most likely to resonate with your business.
When we team up with a new business, we conduct plenty of research on your existing audience base to determine the next individuals most likely to join the elite ranks of your customers. The better we can understand your niche and potential audiences, the better the service we can provide. We build meaningful partnerships with all our clients as we learn more about their ever evolving business operations and goals.
Every great marketing campaign starts with a great partnership. That is just one of the many values we hold dear here at Online Optimism.
Online Optimism's team has been crucial in improving our digital presence at Superior Honda. From day 1, their management of our search advertising has helped us stay at the top of Google in an extremely competitive industry. They’ve been more a partner than an agency and we enjoy the trending marketing tactics that they bring to our dealership.
Ready to Utilize Online Optimism for your Maryland Business?
Need a Digital Marketing Agency with A Difference?
All of our designs are created with the human experience in mind. What exactly does that mean? We’ve all visited websites that are difficult to navigate, whether filled with broken links or unable to provide the information you’re searching for.
Those kinds of website experiences never happen at Online Optimism. Our design team not only excels at creating beautiful works of art. They also know exactly how to create sites that optimize the user experience (UX). We will never let your website be one filled with broken links, unclickable buttons, or other frustrating features on other sites.
By providing a great UX for your customers, we position your business to receive an uptake in conversions. Improving the UX of your website might include changes such as moving your “call to action” to a different location, or encouraging customers to scroll further down the page. Our design Optimists prioritize a seamless UX design while adhering to the branding style that makes your company unique.
As exciting it is to begin a new marketing campaign, it is also very important that your campaign is helping you gain new business. Here at Online Optimism, we produce highly detailed reports about your campaign metrics to ensure that your money spent on us actually does draw in new business. Our reports allow you track how many people accessed your website, how long they spent on the site, which pieces of content they engage with, and so much more.
Our Optimists can track not only the success of your website, but also the success of any other marketing campaign our team works with you on. We can monitor how many people saw your ads, how many interacted in some way, how many converted, and any other statistic you’d like to know. Our team is Google Analytics certified, so you can be sure that our reports provide you with the most current metrics in the marketing world.
Every business’s conversion metrics are unique. Some businesses count a sale as a conversion, while others count email sign ups. By spending time understanding what matters to your business most, we ensure that we’re tracking what’s important to you so we can provide you with relevant quantitative results.
Our dedicated team of copywriters strives to make sure that your brand’s voice is accurately represented in all the content we produce. Our goal to is to convey your business’s desired messaging in the way that you would convey it yourself. Whether we’re writing about car headlights or neuroscience, we conduct extensive research about both your industry so that our content is both informative and engaging.
Our content Optimists not only produce quality writing, but implement a variety of SEO practices. By targeting high-volume keywords relevant to your business, we help your site rank higher on search engines such as Google and Bing. We also work hard to get your site links in various online publications, which also helps boost your site in relevant search engine results.
In this day and age, it is no secret that social media is an extremely powerful tool for reaching out to your audience. There are very few successful businesses that are not on at least one, if not all, of the major social networks. Our social media team is well versed in the “big four” of Twitter, Facebook, LinkedIn, and Instagram. We also have experience with Pintrest and TikTok.
Social media is the perfect way for your business to directly communicate with your customers. You can discover which products or services they like best and help them out with any problems they might be having.
Depending on your business, some social media platforms are going to be more useful to you than others. Our team helps you to identify which platforms work best for your industry and the best ways to utilize them.
Our team is Sprout Certified and Facebook Blueprint Certified, so you know that your Baltimore business will be receiving the very best when it comes to expert help. Our team can not only craft amazing posts, but also create and manage engaging ads.
It’s often difficult to find the time to create multiple social media posts per week that are engaging and informative. That’s where our team comes in. We craft social media calendars ahead of time so that you can approve all of the content and then let our team take care of everything. We take out all the lag work so you can focus on being a stellar Baltimorean business owner!
Google is not only one of the most powerful and most widely used search engines — it can be an awesome tool for your business. One way to utilize Google for your business is through search engine marketing (SEM) strategies.
Our dedicated digital ads Optimists are Google Ads Certified, so we know all the latest and greatest ways to use Google to your business’s advantage. With state of the art tools and expert advice, our team can help you create the best digital ads campaign for your business while ensuring a return on your investment.
Using Google Ads is a great method to get your business page to the top of a Google search with a relatively quick turnaround. However, knowing exactly how much to spend, which keywords to bid for, and what kind of ads work best an be very confusing, especially given how many algorithms Google has.
That is where your Baltimore digital marketing agency comes in. We have managed many campaigns and thousands of dollars in ad spend, so you can rest assured that we will help your business turn clicks into conversions.
As your Baltimore Digital marketing agency, we can take care of a variety of design elements for your business. Our team knows exactly how to build a cohesive brand design with stunning imagery and easy-to-understand navigation.
Our team is capable of designing infographics that lay out complex information in a way that makes comprehension far easier. We can also create animations to add an element of fun to your website or videos. From quality graphics to fully functional websites, our design team can handle it all.
However you decide to use the wide range of designs that our team can create, you can be sure that anything we create for your business is yours to keep and use however you please. That’s the optimistic difference!