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From Mt Washington down to Locust Point, your Baltimore Digital Marketing Agency is Here to Help You!
Looking for the right digital marketing agency for your Baltimore business is the first step to ensuring your businesses online presence.
As your Baltimore digital marketing agency, our experts at Online Optimism work with you to make sure we can optimize your business for the online world. Using best marketing and design practices, we position your business for success!
Need the Best Baltimore Digital Marketing Agency for your Business?
A successful digital marketing campaign requires a successful Baltimore digital marketing agency. By using a number of different strategies to position your business for success our agency can help you by utilizing a number of digital marketing strategies. From utilizing social media to bidding for Google ads, there are a number of ways to reach out to your audience. Depending on your goals, your industry and your business, your marketing campaign can widely vary making it difficult to know where to begin. That’s why we’re here to help!
Here at Online Optimism, we utilize our years of experience to advise you on the best marketing campaign for your business and present you with how we intend to execute that campaign. By carrying out an initial audit of your current online presence, we start to understand your business a little better and offer you with expert advise on how to increase your digital presence. With all our projects, we collaborate with your business and its stakeholders throughout to ensure that your business is being accurately represented across the campaign.
As well as utilizing marketing strategies, our design team offers professional looking design features that align with your brand. From coming up with an initial logo to building a complete website from scratch, our design team is fully equipped to handle all your design needs. You can learn more about the different websites that our team have previously built here.
Why do I Need a Digital Marketing Agency for my Baltimore Business?
The Baltimore metro area now exceeds well over 6.5 million people with various industries like financial services, health, bioscience, tourism and manufacturing continuing to grow. At Online Optimism we have worked with a number of clients from industries that are very successful within Baltimore. As Baltimore continues to grow, here at Online Optimism, we invest in the latest tools within marketing to ensure we stay ahead of the curve when it comes to new strategies. Competition is forever expanding causing Baltimore businesses to have to stay nimble with respect to their online presence and Online Optimism also follows suit. Baltimore ranks fifth in the top ten cities for start-up businesses which is a true testament to the entrepreneurship of the people of Baltimore. As a digital marketing agency, we spend our entire career dedicated to the growth and success of businesses both old and new.
Utilizing digital marketing allows you to expand your audience beyond your current one. The use of the internet now allows us to connect with more people than ever possible before. By using a successful digital marketing agency to help implement expert strategies, we make sure that you’re targeting the audience that best resonates with your business. Sometimes, even finding your audience can be a task hence why our team does plenty of research when we team up with a new business. The better we can understand your niche, the better the service we can provide. This means you can accurately talk to your ideal company persona and you save money by ensuring your ads only reach them. We build meaningful partnerships with all our clients as we continue to learn more about their ever evolving business. We believe that every campaign starts with a great partnership, it is one of the many values we hold dear here at Online Optimism.
Online Optimism's team has been crucial in improving our digital presence at Superior Honda. From day 1, their management of our search advertising has helped us stay at the top of Google in an extremely competitive industry. They’ve been more a partner than an agency and we enjoy the trending marketing tactics that they bring to our dealership.
Ready to Utilize a Baltimore Digital Marketing Agency for your Maryland Business?
Need a Baltimore Digital Marketing Agency with A Difference?
One of the key factors that we take into consideration with all our designs is that it has to be made with enhancing the human experience in mind. As beautiful as the designs that our team is capable of here at Online Optimism, we also have to ensure that they provide the user with a seamless and consistent experience. We enhance the user experience by designing features that are UX forward, this includes streamlining the purchase process and testing new sites before they go live while adhering to the branding that makes your company unique.
By providing your a great UX for your customers, we position your business to receive an uptake in conversions. Changes like moving your CTA to a different part of your homepage or encouraging customers to scroll down are a couple of many ways we can help users convert on your site. UX is extremely important when building out websites and improving on design, our team helps you with both!
As exciting it is to begin a new marketing campaign, it is also very important to check that your campaign is helping you gain new business. By producing detailed reports, you can be assured that all the money you spent for a marketing campaign is actually drawing in new business. Our reports allow you track how many people access your website, how long they spend on the site, which pieces of content they engage with and so much more. Not only can we track success on your website but we can also track success for any marketing campaigns our team works with you on. We can track how many people saw your ad and interacted with it, did they convert, did they watch a video — all these metrics are trackable!
Our team is Google Analytics certified so you can be sure that our reports provide you with industry leading information. Every business is different and so are your conversions metrics. For one business a conversion is a sale but for another business a conversion is an email sign up. By spending time understanding what matters to your business most ensures that we can keep track of what’s important to you and provide you with quantitative results.
With a dedicated team of copywriters here at Online Optimism, one of our main goals is to ensure that your brand’s voice is accurately represented in whatever we produce. Whenever we gain any new client, we spend plenty of time understanding your brand and what makes your business unique. As content is part of almost all of our services, our talented team can write about nearly anything from health procedures to payroll support to food & drink and more. Our team spends a lot of time researching your industry to ensure whatever they write about is informative and engaging for your audience.
Our team not only writes lots of great content but they also implement best SEO practices to ensure that your site ranks highly with whatever keywords are most relevant for your business. Not only do we write content on your social media or your website but we also include link building strategies where we mention your services in other publications and gain links back to your platforms — nifty!
In this day and age it is not secret that social media is an extremely powerful tool when it comes to reaching out to your audience. There are very few successful businesses that are not on at least one or all four major networks: Facebook, Instagram, LinkedIn and Twitter. Our social media team is well versed in all four as well as Pinterest. Social media is the perfect way for your business to have direct contact with your customers. You can discover which products/services they like best and help them out with any customer service needs. Depending on your business, some social media platforms are going to be more useful to you than others. Our team helps you to identify which platforms work best for your industry and the best way to utilize them.
Our team is Sprout Certified and Facebook Blueprint Certified so you know that your Baltimore business will be receiving the very best expert help. Not only can our team craft amazing posts but our team is qualified in creating engaging ads and managing those ads for you. It’s often difficult to find the time to create social media posts multiple times a week when you have the day-to-day operations of your business to focus on. That’s where our team comes in. We craft social media calendars that align with talking points about your industry and business, we create the posts and send them to your for final approval. We take out all the lag work so you can focus on being a Baltimoreon business owner!
With Google being one of the most powerful and most widely used search engine, there are a number of ways to utilize it for your business. SEM or search engine marketing is one of them. Our dedicated digital ads team is Google Ads Certified to help you on your way to creating the perfect ad campaign for your business. With state of the art tools and expert advice, our team can help you create the best digital ads campaign for your business while ensuring a return on your investment.
SEM is a marketing strategy that allows for businesses to allocate ad spend to go towards Google Ads. Using Google Ads is a great method to get your business page to the top of a Google search with a relatively quick turnaround and get new customers clicking to your page. However, knowing exactly how much to spend, which keywords to bid for and creating those ads can be very confusing especially given how many algorithms Google has. That is where your Baltimore digital marketing agency comes in. We have managed many campaigns and thousands of dollars in ad spend so you can rest assured that we can help your business turn clicks into conversions.
As your Baltimore Digital marketing agency not only can we take care of various different marketing strategies, we can also take care of a variety of design elements too. Building together a cohesive brand with stunning imagery is exactly what our design team does. From quality graphics to fully functional websites, our design team can handle all of your design needs. Understanding your brand image will come as second nature to you as a Baltimore business owner and we want that brand image to come second nature to your customers too.
Our team is capable of designing infographics to explain some hard to understand topics. We can also create animations to add an element of fun to any video footage you have for your business and everything in between! Alongside our content and social media teams, our design team can create stunning visuals to supplement any content marketing campaign or social media campaign. However you decide to use the wide range of designs that our team can create, you can be sure that anything we create for your business is yours to keep and use however you please. That’s the optimistic difference!