For those of you who don’t know, SEO is the key that unlocks higher ranking on search engines, like Google. When your company’s website ranks higher, your site will be more visible to potential customers. When building a new website or optimizing a pre-existing website, we always consider SEO. SEO is vital to your site’s relevance and directly correlates to your website’s ability to drive a call to action response.
When developing a comprehensive Atlanta web design plan, SEO is needed to properly structure your information and obtain the best results by creating a style guide and refining your website’s intentions. Not every Atlanta web design company knows how to navigate the tricky balance beam of a user-friendly site that optimizes to receive the best search engine results. Here are a few things our Atlanta web design agency brings to the table to keep your website at the top of the search results:
Key Optimized Strategies – One strategy that optimizes your search results is keyword research. Keyword research to find the best keywords for your website and make it more available to the users searching for what you have to offer. Key optimized strategies in tandem with unique, informative content is a great way to drive traffic to your site and lead to conversions. Without this, it will be much harder to drive traffic to your website.
Understanding the Off-Page Aspects – A knowledgeable Atlanta web design team knows how to analyze what competition you face in your industry. We can create authoritative content to drive inbound links to content deep within your site. This will expose users to all aspects of your company, ensuring more success with bringing in new customers.
On-site SEO refers to the strategies used on a website by a developer. This type of SEO assesses the concerns that may arise from attempting to achieve higher search rankings. A part of on-site SEO is orchestrating faster loading speeds, compressing images, designing page URL structures, ensuring mobile-friendliness, and much more. Though SEO is a long-term strategy, on-site SEO is immediately performable upon site creation.
Before making your website public, we typically install Google Analytics and tracking in the back-end. Google Analytics allows our team to track all of your site visitors to determine where they’re from, what brought them to your site, what content they clicked on, and more to help you facilitate your business in the best possible way. This will aid us in pivoting your strategy as needed and allow us to craft your marketing plan in the most effective way possible.