For those of you who don’t know, SEO is the key that unlocks higher ranking on search engines, like Google. When your company’s website ranks higher, your site will be more visible to potential customers. When building a new website or optimizing a pre-existing website, we always consider SEO. SEO is vital to your site’s relevance and directly correlates to your website’s ability to drive a call to action response.
On-site SEO refers to the strategies used on a website by a developer. This type of SEO assesses the concerns that may arise from attempting to achieve higher search rankings. A part of on-site SEO is orchestrating faster loading speeds, compressing images, designing page URL structures, ensuring mobile-friendliness, and much more. Though SEO is a long-term strategy, on-site SEO is immediately performable upon site creation.
Before making your website public, we typically install Google Analytics and tracking in the back-end. Google Analytics allows our team to track all of your site visitors to determine where they’re from, what brought them to your site, what content they clicked on, and more to help you facilitate your business in the best possible way.