Though lots of companies can seem impeccable during the planning and predictive stages, actually connecting with consumers will often prove to be a wholly different (and challenging) process. Generating multiple customer personas is a great way to see your business from your clientele’s perspective, thus enabling you to level with customers and meet them wherever they’re at.
Even though you know your mission and what your company stands for,, you may not understand your customers. If you have trouble selling your product or service, there’s a chance you haven’t properly formed your customer personas. Customer personas are a mockup of personality demographics that represents each individual customer type that you want to attract or expect to attract. This process is incredibly powerful because it’s a reminder to target each customer group while you implement your other marketing tactics. You’ll want to have a solid group of customer personas before you even launch your company. “Who am I selling to?” is an important question and the first question you should ask yourself when developing customer personas. If you already have an up and running business but no customer personas, it’s never too late to go back to the planning phase and create them. If you already have personas but your sales aren’t doing well you can also go back and reestablish your personas.
Customer personas are more than just the age, race and ethnicity of your customers. Customer personas are also psychological. You should ask yourself are you targeting college educated people, or are they political, what kind of job are they likely to have. Asking these questions will help you properly target your audience and optimize the amount of sales you make. Creating customer personas is a step that you do not want to skip over. Once you create or reestablish your personas you will find that you can better find your target audience. Our Atlanta branding agency experts are here to help. Online Optimism helps you identify your target audience and how to best reach out to them.