Using Local SEO for a Multi-Location Business
Our team used a multi-pronged SEO and content strategy to increase the visibility of Pelicoin’s website across all of its markets. First, we created long-form service pages that targeted primary keywords, such as “Bitcoin ATM [City]” for the main cities that housed the most Pelicoin ATMs. Prospective customers could now use common keywords to easily find Pelicoin’s website on Google’s search results, but Pelicoin had yet to crack into the Google Map Pack in major areas.
In order to raise awareness to Pelicoin’s individual ATM locations, and specifically get into the local search Map Packs, we created keyword-targeted location pages for each unit that acted as press releases for new ATM locations. Then, we verified each new ATM location on Google My Business through both offline and online verification, coordinating with each separate gas station owner that rented space to the Pelicoin ATM machines. After each location was verified on Google, we then tied those individual location pages on the website to our Moz Local SEO software, our Yext local SEO software, and custom-built Facebook location pages, to create more verifiable connections that demonstrated the validity of those new locations.
Throughout this entire process, we continually wrote blogs on the Pelicoin website and practiced link building to raise the overall authority of the website. Since the beginning of the campaign, Pelicoin was featured in many reputable outlets, such as HuffPost, CMSWire, and FitSmallBusiness. This boosted Pelicoin’s domain authority, generated press, and brought prospective customers to their website.