Case Study: Taking Awareness to the Top Floor

Insights

Hyatt Centric French Quarter originally came to Online Optimism in late 2020 because they didn’t have the adequate time or capacity to create social media posts in-house. After facing extensive damages from Hurricane Ida in the midst of renovations, Hyatt Centric had to pause their services and close down to focus on the hotel. Once this newly-renovated historic hotel reopened its doors in the Summer of 2022, they needed a team they could trust, to strategically reintroduce who they are and write content from a local perspective to attract visitors, old and new.
Online Optimism’s social media team stepped in to create a fresh, new strategy that would help them create a more substantial social media presence. We generated new posts that would attract potential visitors, showcase the new renovations, and communicate new offers and activations.

Solution

To best achieve Hyatt Centric’s goals, the Online Optimism team produced a campaign that consisted of three organic posts on Facebook and Instagram each week, also featuring Reels and user-generated content from visitors and those in the New Orleans community. In addition, we created custom stories that highlighted both Hyatt Centric French Quarter and the city of New Orleans.

With regular communication, the Online Optimism team consulted with Hyatt Centric on upcoming hotel offers and activations from the new on-site restaurant, Holmes, to feature on social media. We also collaborated with the team to create a custom photography plan every other month to ensure the images we used were up-to-date, seasonally appropriate, and high-quality.