fbpx

Case Study: Taking Awareness to the Top Floor

Challenge

Hyatt Centric French Quarter is a chic and contemporary hotel centrally located in the French Quarter featuring 254 spacious rooms and suites. They were interested in increasing brand awareness through an organic social media campaign that reflects the happenings in their hotel and New Orleans.

Hyatt Centric French Quarter New Orleans

Insights

Hyatt Centric French Quarter originally came to Online Optimism in late 2020 because they didn’t have the adequate time or capacity to create social media posts in-house. After facing extensive damages from Hurricane Ida in the midst of renovations, Hyatt Centric had to pause their services and close down to focus on the hotel. Once this newly-renovated historic hotel reopened its doors in the Summer of 2022, they needed a team they could trust, to strategically reintroduce who they are and write content from a local perspective to attract visitors, old and new.
Online Optimism’s social media team stepped in to create a fresh, new strategy that would help them create a more substantial social media presence. We generated new posts that would attract potential visitors, showcase the new renovations, and communicate new offers and activations.

Solution

To best achieve Hyatt Centric’s goals, the Online Optimism team produced a campaign that consisted of three organic posts on Facebook and Instagram each week, also featuring Reels and user-generated content from visitors and those in the New Orleans community. In addition, we created custom stories that highlighted both Hyatt Centric French Quarter and the city of New Orleans.

With regular communication, the Online Optimism team consulted with Hyatt Centric on upcoming hotel offers and activations from the new on-site restaurant, Holmes, to feature on social media. We also collaborated with the team to create a custom photography plan every other month to ensure the images we used were up-to-date, seasonally appropriate, and high-quality.

Several photos of Hyatt Centric in a Facebook post on Hyatt's account. Caption: "After an extensive renovation, we’re back and better than ever!! Check out our brand-new lobby, spacious rooms, on-site restaurant and bar, and meeting spaces. Experience all New Orleans has to offer when you book your stay with Hyatt Centric French Quarter: [link]"
Post on Hyatt Centric's Instagram account with photo of the Canal Streetcar. Caption: "Right next to the Canal Streetcar line, our hotel is your starting point in the heart of the French Quarter. Where will you explore?"
Post on Hyatt Centric's Facebook account with a photo of Holmes Restaurant. Caption: "We’ll never get tired of this view of Holmes from our lobby. Join us on December 7th at Holmes for an elevated dining experience with Cline Family Cellars! Learn more and purchase your ticket here: [link]"
Photo of a Hyatt Centric double hotel room on Hyatt's Instagram. Caption: Light up the second you walk into your room. With high ceilings, gorgeous views, and chic decor, every room feels like the perfect place to recharge."

Results

Due to consistent organic posting, brand awareness and engagements grew across platforms. Over the six-month campaign from July 2022 to January 2023, Online Optimism’s work generated:

0
Facebook Impressions
0
Facebook Engagements
0
Website Clicks
0
Instagram Impressions
0%
Increase in Instagram Follower Growth
OO Business Card

Want Your Company to be our
Next Case Study?

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Menu