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Case Study:A Reelection-Winning Website & Video for D.A. Warren Montgomery

The Challenge

Warren Montgomery won election in 2014 as District Attorney for the 22nd Judicial District of Louisiana, which encompasses Washington and St. Tammany Parishes. As he prepared to run for reelection in 2020, his campaign team reached out to us to assist in telling the story of the past six years, to make the case for six more. To that end, we partnered together to create an effective website, along with an engaging video that showcased his accomplishments and vision for the future.

D.A. Warren Montgomery

Meet D.A. Montgomery

Warren Montgomery stands for accessibility and transparency. To reflect that, we centered the website around storytelling, delving into a detailed retelling of his early life, law career, and public life. Our team worked extensively to explain how the District Attorney’s office affects everyday life, connecting DA Montgomery to the voters.

D.A. Warren Montogomery website laptop mockup

DA Montgomery Keep Our Work Going

Easy Donations

To accept campaign contributions directly within the website, we integrated Donorbox, a robust donation platform that fit their needs. Users are walked through a series of easy steps to chip in and get involved.

D.A. Warren Montogomery website tablet mockup

Voter Resources

In addition to telling Warren’s story, we wanted to dedicate a portion of the website to voter education. By making election dates clear, highlighting voter requirements, and assisting voters to find their polling location, our goal was to empower users and give them accessible resources to cast their vote.

Telling D.A. Montgomery’s Story

In addition to the website, our team produced the DA campaign’s main video piece. This piece telling the story of why a vote for DA Montgomery was the right vote was scripted, filmed, and edited through COVID-19.

As with all Online Optimism media projects, the client had full-ownership. While these videos were originally designed for digital, the campaign liked them so much that they ran primetime TV ads utilizing them.

The Results

✓ Warren Montgomery 64%

His Opponent 36%

From the Client

Partnering with Online Optimism to build our website and produce our main video proved to be a winning strategy for DA Montgomery’s reelection campaign. Their team worked closely with us on the messaging and script to reach voters through each. The team’s creative talent was balanced with their savvy technical skills and they kept us up-to-date each step of the way. They responded to our needs and carried the flexibility required of a winning political campaign to a new level during the constantly changing environment of 2020. I’m so glad that we reached out to Online Optimism!

Paula Falgout

Campaign Manager

The Committee To Elect Warren L. Montgomery

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