Case Studies

Redesigning Elysian Events Catering’s SEO-Optimized Website

Challenge

Elysian Events Catering is a full-service catering company based in New Orleans; they were also an existing SEO client of ours when they came to us for a website redesign. We rebuilt and expanded their site with an updated look while maintaining the blog posts, pillar page strategy, and other structures from their SEO campaign.

Elysian Events Catering’s previous website.

Expanded Visuals

Elysian’s previous website had a fairly basic look and mainly used only black and white with photos. We worked with their team to enhance their website visuals, such as adding a few new colors and a new heading font, to expand their visual brand into a warmer, more New Orleans-based look that was still cohesive with their existing logo.

A selection of pages from Elysian's new site that display the new visuals we developed for the build, including the new forest green and peach colors and script heading font

Sections of Elysian's Wedding Catering Packages pillar page, including the FAQ, a section describing the packages, and the page header

Maintaining Pillar Page Strategy

Our Content & SEO team was already running an SEO campaign for Elysian Events Catering when our Design & Development team began the website redesign. As such, it was important that we collaborated to ensure their site didn’t lose any SEO-related structures or gains during the process. A principal element of the SEO team’s strategy centered around a pillar page created for Elysian’s Wedding Packages; this page included an expansive FAQ, several internal and external links, and SEO-optimized copy. We designed this page early on to ensure it would accommodate all this content but still be legible, well-organized, and informative for site visitors. A few months after the site’s launch, Elysian’s pillar page strategy is still working well!

Blog Post Migration

We also migrated Elysian’s previous blog posts over to their new site as part of the redesign’s launch, which is called “Insights & Updates” on the site. We expanded their setup by adding in tags for their most common subject areas, and we brought the posts more front and center on the site, linking from its other high-traffic pages to relevant posts based on tags.

Elysian's photo-forward blog setup, highlighting a post entitled "Your Guide to New Orleans Food History"

Elysian Events Catering's new website home page. The title reads "Custom Wedding and Event Catering" underneath a photo of a party guest serving themself fresh oysters

From the Client

We were thrilled with the exceptional work done by Online Optimism. They transformed our website into a visually stunning and user-friendly platform that captures the essence of our New Orleans-based catering services. Their expertise in SEO has significantly boosted our online presence, attracting more traffic and inquiries. The process was smooth, and their team was incredibly responsive and professional. We couldn’t be happier with the results and highly recommend their services to anyone looking to elevate their online presence.