Case Study: Keeping it cool with a new
website for Liberty Refrigeration

The Challenge

Liberty Refrigeration was founded in 2019, providing refrigeration, HVAC units/repairs and ice machines to businesses and individuals throughout Louisiana. When Liberty Refrigeration approached Online Optimism, they wanted a website that reflected their brand of getting the job done right the first time. They also wanted a Squarespace website that would allow companies and individuals to inquire about services and see open career opportunities in addition to highlighting their services, being user-friendly, and highlighting their logo.

Liberty Refrigeration site mockup on laptop

Expanding the brand on a new site

Liberty Refrigeration had an existing visual brand and logo previously created within their company, but experienced difficulty putting it together in a user-friendly website. We worked to expand their brand and incorporate additional photography to create a modern and fresh website for this new company.

While the website was under construction, our team created a Splash page that allowed Liberty Refrigeration to continue being accessible for any service inquiries, allowing us to create their new website without interfering with their daily business operations.

Liberty Refrigeration redesigned website

easy-to-update format

Liberty Refrigeration plans to expand in the future with more services and in more locations, which led us to create a website that has an easy to update format. The Liberty Refrigeration team can now quickly add new pages and add updates to the already existing pages.

From the Client

We had the pleasure of working with Online Optimism for a website redesign. Our business focuses on refrigeration, HVAC, and ice machines throughout Louisiana. We were looking for a way to highlight our services in a modern way both in design and content. We are so pleased with Online Optimism. From the proposal stage to the launch, the team was engaging, communicative, and understanding. The staff at Online Optimism were professional, consistent, talented, and hardworking. We are so grateful for their work for Liberty Refrigeration.

Chad Hughes

Business Partner

Liberty Refrigeration