When ORACLE Lighting approached us, the company’s previous campaign provided them with a 588% return on ad spend (ROAS). After just six months with Online Optimism, ROAS reached 933%.
Our dynamic branded search campaign funneled interest in the brand directly to the source. Core products and product groups also had their own campaigns to capture users that were higher in the funnel.
And in March of 2020, when the economy hit a downturn due to COVID-19, ORACLE Lighting’s sales dropped and had a ROAS of only 650% over a full month. However, our work before and during the crisis helped them to bounce back quickly with ROAS exceeding 1200%—the company’s best month yet.