Case Study: Improving Usability on Valor Firm’s Redesigned Website


Valor Firm is a veteran-run law firm, devoted to helping veterans and their families get the VA rating and benefits they deserve. As a rapidly growing business, Valor Firm needed an updated website that would streamline their processes and make it easier for their audience to locate resources in Valor Firm’s VA Claims Manual. Our Design & Development team worked to create a welcoming, reliable site that veterans and their families could easily navigate to get in touch with Valor Firm.

Old Valor Firm website on an old laptop

Valor Firm’s previous website

Valor Firm's VA Claims Manual

VA Claims Manual

One of Valor Firm’s key offerings is their VA Claims Manual, a user-friendly guide to navigating the intricacies of the legal system around Veterans’ Affairs. Our team developed an intuitive layout for the Claims Manual, with a search bar and an easy-to-read, clickable table of contents to help visitors find the exact information they need.

Check out the Claims Manual here.


As a tech-savvy law firm, Valor Firm uses a legal-optimized CRM called Lawmatics to build custom intake forms and manage client paperwork securely. Our Development team integrated Valor Firm’s Lawmatics forms into the new website with seamless branding to provide a consistent, simple-to-use visitor experience.

Valor Firm also offers a live website chat option called Smith.AI, which provides answers to many common visitor requests and questions. With Smith.AI integrated into Valor Firm’s new website, prospective clients can quickly find answers to their questions without even leaving the homepage!

The Valor Firm Contact page, with Lawmatics form and Smith.AI chatbot, displayed on a tablet.

From the Client

We reached out to Online Optimism when we realized we were outgrowing our old site, and they really delivered. The new site maintains our library of resources and our branding that clients recognize, but makes it much easier for us to update and our visitors to navigate.

Matthew Grieg from Valor Firm
Matthew Greig
Valor Firm
Valor Firm's new website homepage
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