fbpx

Case Study: A Digital Refresh for Decide DeKalb

Challenge

Decide DeKalb serves as the primary economic development driving force to attract, expand and retain businesses in DeKalb County, Georgia. By working with partners, stakeholders and the business community at-large to spur capital investments, they encourage job growth and create business sustainability within the county’s target industries as well as the entertainment sector.

Online Optimism worked with their Marketing and Economic Development teams to understand how the DeKalb County community interacts with their organization, and created an easy to use digital experience that reflected Decide DeKalb’s recent rebrand efforts. Our Design and Content teams worked together to craft a website that was welcoming, flexible, and easy to maintain.

Decide DeKalb website on a computer

A Vibrant Design Language

Decide DeKalb had recently undergone a rebrand exercise which we expanded for a digital experience. Bold type, vibrant colors, and soft details draw your eye to what’s most important.

Decide DeKalb Website Screen Captures

A Human Approach

Behind every service that Decide DeKalb provides, there are teams of experts waiting to provide resources and assistance. Our user journeys look to connect people directly with the best person to help. 

Accessibility at the Core

At Online Optimism, we strive to make accessible websites for all. For Decide DeKalb’s website we went a step further and integrated an easy-to-use tool that allows users to mix and match functions that meet their individual needs.

Accesibility widget

Deliberate & Decisive Copywriting

A large part of Decide DeKalb’s rebranding was updating their web copy. Our Content team went through their site page by page to gain a comprehensive understanding of Decide DeKalb and their values. Our team then worked alongside theirs to update all the copy on their site and make it reflective of what DeKalb County offers and why potential residents should Decide DeKalb. In working together, we were able to ensure that information, tone, and style were all clear and concise.

From the Client

Online Optimism revived an outdated and cumbersome website into a clean, well-laid-out masterpiece. The site is aesthetically pleasing now and provides our visitors with information concisely. We anticipate an increase in direct leads for our team because of the updated functionality features Online Optimism implemented. I am so grateful to Online Optimism for understanding the assignment and delivering a legitimate quality product!

Decide DeKalb

Terra Washington

Director, Marketing & Communications

Want Your Company to be our
Next Case Study?

  • This field is for validation purposes and should be left unchanged.
Menu