Some of the results we’ve seen since working with Online Optimism is higher rankings on Google and better visibility. We’ve also had more content posted to our website and better engagement from our customers who are staying on our website longer.
Challenge
Goodbee Plumbing and Drains came to us to create a new website, utilizing digital ads to expand their reach beyond the Northshore and develop a consistent content and SEO strategy. They also wanted to increase their brand’s visibility, grow their team of experts, extend the drain cleaning component of their business, and become the go-to plumbing company in the area.
Insights
Goodbee has been known for providing excellent work, never overcharging, and often doing same-day visits. However, they still needed to expand their customer base beyond the areas they were serving, highlight overlooked services, and create a more substantial online presence.
Online Optimism stepped in to match their voice and standards, highlight drain cleaning, build domain authority, and establish Goodbee as a leader in their industry. We redesigned their website in early 2021 to make it more user-friendly, up-to-date, and on-brand. Once the site launched in May 2021, we began doing content/SEO and Google Ads. Then, in July 2021, we started posting social media ads on Facebook and LinkedIn.
Solution
The Online Optimism team took the insights from the Goodbee team and paired them with our research, and began rebuilding the brand. Our Google Ads team ran search, remarketing, and display awareness ads, predominantly focusing on drain cleaning. The content team created two blog posts monthly and worked with journalists to provide expert responses for their articles. The social media team monitored and responded to any queries, posted five organic posts on Facebook and LinkedIn each week, and ran Facebook and LinkedIn ads. We also had quarterly photoshoots to ensure the images we used were up-to-date and high-quality.
Results
With consistent posting, monitoring trends, and conducting keyword research, we were able to achieve the following results for Goodbee Plumbing and Drains in the last 6 months:
Content
0
Organic Users Visited the Website
A 281% increase compared to the previous 6 months.
0
Organic Pageviews Occurred on the Site
A 245% increase compared to the previous 6 months.
0%
Of All Website Traffic Came from Organic Search
0
#1 Rankings on Google
With several featured snippets.
Digital Ads
0%
Increase in Conversion Rate on Google Ads
0%
Increase in Website Conversions from Google Ads Campaign
0
Number of Times Goodbee Google Ads Seen
A 3.5% increase from the previous period.
Social Media
0
Organic Impressions
A 22% increase compared to the previous 6 months.
0
Users Reached by Facebook Ads
0
Impressions Made by Facebook Ads
0
Landing Page Views from Facebook Ads
0
Landing Page Views from the Top Facebook Ad
0
Users Reached by the Top Facebook Ad
0
Impressions Made by LinkedIn Ads
A 265.3% increase compared to the previous 6 months.
0
Clicks on LinkedIn Ads
A 397% increase compared to the previous 6 months.
0
Link Clicks on the Top LinkedIn Ad
0
Impressions Made by the Top LinkedIn Ad
0%
Click-Through Rate (CTR) for the Top LinkedIn Ad
From the Client
Administrative Assistant, Goodbee Plumbing
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