Florman Tannen’s palette bridges the gap between professionalism and warmth. Fresh and nimble with its cool, saturated accent color, but still grounded in a conservative sensibility with its otherwise muted mood, this palette fits elegantly between traditional and current.
Florman Tannen’s typographic system uses a combination of Libre Baskerville and Hind fonts. Based on the original Baskerville font designed in the 18th century, Libre Baskerville, gives a bit of warmth to the initial typographic design but still maintains the elegance and conservatism of a widely recognized professional font. Paired with Hind, a contemporary, simple, airy sans serif for body text, Florman Tannen’s typography displays both its modern, current and professional, conservative aspects.