Case Study: A Website Refresh for The Witry Collective


The Witry Collective is a premier real estate brokerage in New Orleans. The Collective is comprised of four owners with unparalleled expertise of the city, its neighborhoods, and its architecture. When they approached us, they were in urgent need of a website overhaul. Their vision was to create a real estate hub where users would have access to information about the Collective’s property inventory, as well as tidbits and recommendations on how to navigate the world of home-buying.

Witry Collective website mockup on laptop

Property Searching Made Easy

Searching for properties can be overwhelming, so our team created a user-friendly catalog with clear information about the properties. This includes their location on a map as well as useful tags, such as “Open House,” “New Listing,” and “Price Reduced.” The Witry Collective was not trying to compete with sites like Zillow. Their priority was to display the information that was most important to clients that trust them.

Witry Collective website on iPad mockup
Witry Collective website on iPhone mockup

Neighborhood & Architecture Facts

To showcase their expertise in the city, our team created fun and immersive pages with a breadth of information about neighborhoods and architectural styles.

Witry Collective website on laptop mockup

Sending an Inquiry as Fun as Mad Libs

Our team had fun creating a simple way to send property inquiries through the website. No sitting around thinking what to write in the question box. Just complete the sentence and get in touch with a real person!

From the Client

We worked with Online Optimism to refresh our site and create a digital space that matched our organization’s energy and values. Our goal is to empower homebuyers and be a resource for their needs, while preserving New Orleans’ history and architecture through the properties we sell. The Online Optimism team brought our vision to life and we hope it delights our customers the same way it delighted us.

Witry Collective
Katie Witry
Witry Collective website on iPad mockup
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