Case Study: A Website Refresh for the LaNasa Realty


LaNasa Realty Inc has been helping New Orleans businesses and families since 1961. It has been a family-run company for Two generations, with Jennifer LaNasa, Broker of LaNasa Realty Inc. She specializes in all property types, whether you are looking for commercial space for an office or a home to own or rent. When Jennifer LaNasa approached us, she was in urgent need of a website redesign.

Her vision was to create a real estate site that can be informative, easy to navigate and allow users to sort through Residential and commercial listings, with specific search features for both. Our Design & Development team worked with her to create a user experience that elevated her family history, knowledge, and expertise in real estate with easy search functionality for listed properties. 


Riveting History

The LaNasa family began as merchants from Sicily, Italy that emigrated to the U.S. in the 1800s. The family has served the greater New Orleans community since the 8th generation and has a deeply rooted history in the city. Jennifer had an abundance of media and stories to tell that we included sharing her family’s history. We worked closely with her to fully understand and share the LaNasa family’s journey with website users. 

LaNasa Realty website mockup on desktop

Property Search

Jennifer wanted LaNasa Realty’s website to feature a hassle-free search so visitors could seamlessly sort through property types. Our team created a user-friendly search where users can scroll to the bottom of the homepage and search for properties by entering a single detail such as the city, property type, area, or property ID. After entering the information, users will move to the LaNasa property catalog, which will show users the property status, type, number of bedrooms and bathrooms and provide users with a sliding scale to set a price limit.

From the Client

LaNasa Realty Inc has been around for a long time in the New Orleans area. I reached out to Online Optimism to update my website and tell the story of my family history in the New Orleans area and how I have been involved in this history as a Real Estate Broker early on in my career. I needed a web site to show that LaNasa Realty does all aspects of Real Estate from Commercial Sales and Leasing to Residential Sales, and Rentals. Short term rentals have become very popular in New Orleans, I am one of the few Brokerages that market STRs. I also needed a website that was easy to update to show off the current listings that I have to offer. Online Optimism was great to work with, very understanding of my busy schedule, and the web design is excellent and easy to use.

Jennifer LaNasa
LaNasa Realty
LaNasa Realty website mockup on screen
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