Case Study: Digital Advertising

Improving Digital Presence in a Competitive Market

Challenge

Superior Honda, seeking a cohesive and full-service marketing partner, reached out to Online Optimism.

As a New Orleans Honda dealership, they were frustrated with several other agencies that were performing a number of efforts without trackable results.

Insights

The dealership’s paid marketing efforts were producing substandard results through search engine marketing. Ads only appeared for very unique long-tailed keywords and terms related to the dealership name. Furthermore, those ads were not converting into customers.

Our approach to their digital advertising was to reach customers and interested buyers through all available avenues along their car-buying process. The goal was to increase Superior Honda’s visibility among a saturated market and ultimately improve sales.

Solution

With all of their digital advertising efforts under one agency, Online Optimism was able to help the dealership build a long-term, inclusive strategy that included:

  • Variation in SEM advertising to include Search, Display, Mobile, and Remarketing on both the Google and Microsoft Ad networks
  • Using dynamic advertising to match any search for a purchasable vehicle
  • The addition of video content to help audiences see Superior Honda’s brand in a fresh and relatable way

Results

1%
Click-Through for Display Ads (6X the Industry Average)
0
Video Views
0
Hours of Video Watched
Online Optimism's team has been crucial in improving our digital presence at Superior Honda. From day 1, their management of our search advertising has helped us stay at the top of Google in an extremely competitive industry. They’ve been more a partner than an agency and we enjoy the trending marketing tactics that they bring to our dealership.
Clay HolcombPresident, Superior Honda

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