NetWork Volunteers creates turn-key volunteer experiences for organizations and provides long-term support for non-profits across the United States. Through their work, they’ve generated over $10 million in philanthropic impact. They approached us to help them refresh their brand and create an immersive and easy-to-use website.
We created a complete brand refresh that focused on NetWork Volunteers’ growing presence. With an updated logo, color palette, and custom iconography, the result was a flexible design language that can be used across digital and analog media.
The logo features a pair of hands supporting a city and flourishing plants—a representation of NetWork Volunteers’ long-term commitment to communities and organizations.
Throughout the website, we incorporated NetWork Volunteers’ new brand aesthetic for a consistent look that is colorful yet professional. We added new pages and content to the website to easily guide potential volunteers, community partners, and other users to the information they need. The website is optimized for mobile, with intuitive ways to sign up for a volunteer experience and get in touch with NetWork Volunteers.
The new website is also easy to edit on the back end—an important update for NetWork Volunteers’ team, since the site is constantly being updated.
From the Client
We reached out to Online Optimism, to get a refreshed brand and a new website. Our goal was to drive users towards volunteering experiences that matched their organization and role. Their team helped us achieve that and more, crafting a full brand package and building a site that focused on user experience. The website didn't just work exceptionally well but looked beautiful.