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Case Study: Crafting a Brand Identity for NetWork Volunteers

Challenge

NetWork Volunteers creates turn-key volunteer experiences for organizations and provides long-term support for non-profits across the United States. Through their work, they’ve generated over $10 million in philanthropic impact. They approached us to help them refresh their brand and create an immersive and easy-to-use website.

Solution

Brand

We created a complete brand refresh that focused on NetWork Volunteers’ growing presence. With an updated logo, color palette, and custom iconography, the result was a flexible design language that can be used across digital and analog media.

Logo Sketches

The logo features a pair of hands supporting a city and flourishing plants—a representation of NetWork Volunteers’ long-term commitment to communities and organizations.

Website

Throughout the website, we incorporated NetWork Volunteers’ new brand aesthetic for a consistent look that is colorful yet professional. We added new pages and content to the website to easily guide potential volunteers, community partners, and other users to the information they need. The website is optimized for mobile, with intuitive ways to sign up for a volunteer experience and get in touch with NetWork Volunteers.

The new website is also easy to edit on the back end—an important update for NetWork Volunteers’ team, since the site is constantly being updated.

NetWork Volunteers Individual Volunteer Program page on iMac
NetWork Volunteers Perspectives page on Google Pixel smartphone

From the Client

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