Dixie Beer is one of the oldest breweries in Louisiana, dating back to 1907. After its historic comeback in 2017 and the construction of a state-of-the-art brewhouse and taproom in New Orleans East, Dixie needed an updated web presence. While their existing website focused on e-commerce and quick facts about their beers, the new website needed to also capture the rich history of their brand and its future. Our Design & Development team worked on creating a modern and robust site that immersed fans and stakeholders in everything Dixie Beer.
With its over 100-year history, Dixie Beer had an abundance of media and stories to tell. We worked closely with their team while digging into historical archives to fully understand the breadth of their journey. With subtle animation and beautiful photography, we immersed users into the Dixie Story.
Dixie Beer wanted to hear from life-long fans of their beer. Dixie Memories allows users to submit their stories and photos and display them on a feed within the site.
Want to know where you can find a cold Dixie? Check out the Beer Finder tool.
Exciting things are coming to Dixie, including fun new merchandise. We built an online store for fans to get their hands on the latest Dixie gear.
User-Friendly Distributor Portal
From sales sheets, to seasonal POS materials, to product photography, distributor representatives can get access to dozens of resources via the all-new Distributor Portal. We also made it incredibly easy for the Dixie team to keep updated.
From the Client
We reached out to Online Optimism, to get a new website that matched the rebirth of Dixie Brewery in New Orleans. Our goal was to have a digital presence that captured the history and future of the Dixie brand. Their team helped us achieve that, and more, building a website that not only looks great, but functionally exceptionally as well.