The Growth List: Alpharetta’s Start-Ups to Watch

Despite having a population of just under 70,000, Alpharetta, Georgia, has risen to become known as the “Tech Capital of the South.” Less than 30 miles from Atlanta, Alpharetta is home to 700+ tech companies. The city welcomes a workforce more significant than its population, with more than 25% of Metro Atlanta’s top 25 employers headquartered there. The abundant resources and formation of TechAlpharetta have made this small southern city a hot spot for new companies.

These 14 companies have been chosen as Alpharetta’s 2021 Startups to watch based on several criteria: funding, revenue potential, competitive landscape, and brand/ product traction.

For a company to be eligible, it must be a private company, received one or more funding rounds, and founded in 2011 or later.

#1: Voxie


Follow Them:

Voxie is a text marketing platform used by companies to build relationships and engage with their customers.

  • Founder: Bogdan Constantin
  • Year Founded: 2018
  • Rounds of Funding:
    • Series A – January 7th, 2021

Why is Voxie Poised to Grow in 2021?

Voxie’s expected to grow in 2021 after receiving $6.7 Million in Series A funding. Companies are always looking for new ways to build relationships and  engage with their customers. With email open rates worsening over time, companies are looking towards text marketing. Voxie is around to help automate and manage the process of text marketing while making customers feel as though they’re having a real and personalized conversation.

Follow Them:

DefenseStorm is a network security company that provides a cloud-based cybersecurity management platform.

  • Founders: Edgardo Nazario, Jeff Lunsford
  • Year Founded: 2014
  • Rounds of Funding:
    • Seed Round – December 1, 2014
    • Angel Round – September 17, 201
    • Angel Round – July 14, 2016
    • Venture Round – September 20, 2017
    • Series A – July 15, 2019
    • Series B – November 2020

Why is DefenseStorm Poised to Grow in 2021?

DefenseStorm is the only company that combines and automates cybersecurity and cyber compliance in real-time. DefenseStorm was created for banking and makes it simpler for financial institutions to achieve Cyber Safety following regulatory requirements. After the Series B funding round, the company plans to invest more in user-facing products, bring a new module to market, and increase its efficiency.

#3: Ternio


Follow Them:

Ternio is a global fintech platform built on top of blockchain technology, changing how people interact with money.

  • Founders: Ian Kane, David Gouldman
  • Year Founded: 2017
  • Rounds of Funding:
    • Seed Round – December 19, 2018
    • Equity Crowdfunding – November 8, 2019
    • Equity Crowdfunding – June 25, 2020

Why is Ternio Poised to Grow in 2021?

Ternio gives cryptocurrency real-world spending power. Using blockchain technology, Ternio makes doing business faster and more efficient. Their block cards support multiple coins and are accepted anywhere that accepts a VISA card.

Follow Them:

Rali is a developer of a solution for interactive group communications, content, and learning. (Formerly Jubi/OnQ).

  • Founders: Larry Mohl, Jack Alexander
  • Year Founded: 2016
  • Rounds of Funding:
    • Seed Round – October 13, 2017
    • Seed Round – April 17, 2018
    • Venture Round – January 15, 2021

Why is Rali Poised to Grow in 2021?

2020 taught companies that working from home is possible with the right technology. Rali has improved video communication among groups while making it easier for viewers to engage with the presented content. Rali helps companies by providing insights and increasing efficiency. They are even compatible with all major platforms such as Twitter, Facebook, Slack, Microsoft Teams, Zoom, and more.

#5: Decisely


Follow Them:

An HR and benefits platform for small businesses.

  • Founder: Kevin Dunn
  • Year Founded: 2015
  • Rounds of Funding:
    • Venture Round – March 30, 2017

Why is Decisely Poised to Grow in 2021?

Decisely offers a range of services, including healthcare solutions, Decisely Recruiter, retirement solutions, and HR solutions. Licensed benefit brokers and industry experts support Decisely, and all of the company services are available on one easy-to-use platform.The company values the talent they hire and maintain strong company culture, so clients are always working with the best.

#6: Zoox Smart Data


Follow Them:

B2B SaaS (Big data, data lake creation, management and analytics, mobile customer surveys/engagement).

  • Founder: Rafael de Albuquerque
  • Year Founded: 2011
  • Rounds of Funding:
    • Series A – October 1, 2019
    • Series B – July 7, 2020

Why is Zoox Smart Data Poised to Grow in 2021?

Zoox was founded for hospitality wifi management but has since expanded to include facial recognition and media. The company has also expanded into different segments such as retail, transportation, and large spaces. In September of 2020, Zoox partnered with Kubient to make the first ad tech infrastructure and marketplace partnership that allows real-time bidding programmatic access to and from demand platforms, brands, and agencies.

#7: Activ Technologies


Follow Them:

Activ Technologies is a cloud-based platform that digitally transforms processes and allows companies to manage their end-to-end supply chain.

  • Founder: Jaymie Forrest
  • Year Founded: 2012
  • Rounds of Funding:
    • Convertible Note – March 15, 2014
    • Angel Round – March 5, 2015
    • Angel Round – September 29, 2016
    • Angel Round – March 3, 2019

Why is Active Technologies Poised to Grow in 2021?

In December 2020, Activ Technologies announced its newest enhancements to its platform. These enhancements will include a full range of capabilities and automation for integration, visibility, management, and control. COVID-19 also sparked a digital transformation in the supply chain industry, leaving companies seeking safer and more efficient ways to manage supply and demand. Activ Technologies has been one of the industry leaders during this digital transformation.

#8: ModifyHealth


Follow Them:

ModifyHealth is a digital health platform that provides help to patients suffering from IBS, Inflammatory Bowel Disease, SIBO, and Celiac Disease. 

  • Founder: George “G.B” Pratt
  • Year Founded: 2018
  • Rounds of Funding:
    • Seed Round January 17, 2019
    • Series A – August 7, 2020

Why is ModifyHealth Poised to Grow in 2021?

They realize that changing a diet isn’t a simple task. Whether it be doctor recommended or a personal choice, ModifyHealth provides Low-FODMAP meals that are organic, gluten-free, and prepared with non-GMO ingredients. ModifyHealth also gives their customers access to specialty-trained Dietitian support along with educational webinars, guidance, and educational materials.

Follow Them:

EVO is an application that provides its users with a personalized and realistic wellness improvement experience.

  • Founders: J Patrick Bewley, Robert Cabral
  • Year Founded: 2013
  • Rounds of Funding:
    • Angel Round – October 30, 2013
    • Series A – September 13, 2016
    • Venture Round – April 15, 2019

Why is EVO Poised to Grow in 2021?

EVO has served life and health insurance organizations, hospitals, pharma, senior living, and more for population health management. They lead the market in real-time predictive analytics technology. Their newest product is the EVO app (available at the Apple Store and Google Play). Their app works with most fitness trackers and phones to provide a personalized and realistic wellness improvement experience.

#10: Simetric


Follow Them:

Simetric is a software company providing real-time insights across carriers for the global scale of connected devices.

  • Founders: Robert Bruckner, Allen Boone
  • Year Founded: 2017
  • Rounds of Funding:
    • Seed Round – January 9, 2018
    • Seed Round – June 12, 2018
    • Seed Round – March 1, 2020

Why is Simetric Poised to Grow in 2021?

Simetric started in 2017 by providing a solution to the lack of fundamental support and expertise in IoT cellular connectivity management. After success in this segment, the company looked to expand. They wanted to simplify the IoT business process execution across an operators’ IoT platforms. The company recruited industry leaders to expand its knowledge and are now working to keep their technology positioned at the forefront of current IoT efforts.

Follow Them:

Sellr is an app that automates product marketing for businesses.

  • Founder: Tom Miller 
  • Year Founded: 2018
  • Rounds of Funding:
    • Seed Round – November 15, 2018

Why is Sellr Poised to Grow in 2021?

Sellr makes it easier for retailers to engage with their customers online. Customers want their in-store experiences to be as quick and convenient as possible, Sellr makes that happen. The Sellr app allows customers to access product information in the store that they would have otherwise had to look for themselves or seek help from an employee. Sellr works to bridge that gap between digital and physical shopping.

#12: illuma Care Connections


Follow Them:

illuma Care Connections is a care coordination company offering technology-enabled services to payers and providers.

  • Founder: Barry Barresi
  • Year Founded: 2014
  • Rounds of Funding:
    • Venture Round – April 25, 2016
    • Venture Round – November 20, 2017
    • Venture Round – May 31, 2019

Why is illuma Care Connections Poised to Grow in 2021?

illuma Care aims to support healthcare reform and ensure patients with chronic illness are getting the proper routine care. illuma Care has expanded into a national organization that has built networks of various providers and resources to ensure large populations have access to the care they need.

#13: Park Avenue Gaming


Follow Them:

Park Avenue Gaming is a full-service lottery supplier.

  • Founder: A. Faisal Siddiqui
  • Year Founded: 2018
  • Rounds of Funding:
    • Seed Round – March 1, 2018
    • Undisclosed Round – November 1, 2018

Why is Park Avenue Gaming Poised to Grow in 2021?

Park Avenue Gaming has a team made up of industry experts with over 100 years of combined experience. While based in Alpharetta, the company does business worldwide and provides a variety of different services. Their services include game design, production, logistics, management, and web and social innovation.

#14: Encube


Follow Them:

Encube is an AI-powered workforce Intelligence platform

Why is Encube Poised to Grow in 2021?

Encube works to allocate tasks better and more efficiently amongst a team. This allocation process lowers the overall costs of projects and ensures tasks get assigned to the right people. Encube helps companies create project teams based on their talent resources specialized profiles. These profiles get made in real- time, are in-depth, and show evidence of the tasks someone has completed at a company.

Looking for the latest information on Atlanta start-ups, digital marketing, entrepreneurship, and growth?

Sign up for Online Optimism’s newsletter!
  • This field is for validation purposes and should be left unchanged.