From our CEO’s Desk:


Welcome to August! It’s officially the first day of National Wellness Month, so I’ll keep things brief. I hope every one of our readers (and their businesses) feels particularly well as we all get through the summer together.

Read on for the latest and greatest in Optimistic news, along with some behind-the-scenes shots from our creative team’s latest work.


Flynn Zaiger

Website Launch: AH Datalytics

As a data analytics resource to some of the most important organizations serving the public good, AH Datalytics needed a brand new website to showcase their capabilities. Partnering with Online Optimism, AH Datalytics received a professional and user-friendly website that features press releases, better informs users of what AH Datalytics does, allows them to easily navigate interactive dashboards.

Let’s Look at LinkedIn

Are you on LinkedIn? Us too!

Be sure to follow Online Optimism for the latest in company news, staff updates, and more dogs than LinkedIn’s algorithms know what to do with.

Latest Blog Post: Content & Clickbait 

Images of exaggerated headlines and misleading thumbnails may come to mind when you think of clickbait, but our content specialist, Kirsten Reneau, argues that us content marketers may have something to learn from it too. From the psychology behind what draws us to clickbait headlines to the power of lists and numbers, you won’t believe how much we have to learn from clickbait.

BTS: Horizon Forest Shoot

Lumber, flooring, cabinets – oh my! Our social media team has been hard at work, traveling all the way to Raleigh, NC for a photoshoot with Horizon Forest Products. With 75 years experience in the industry and 11 locations across the east coast, our team had a blast showcasing Horizon Forest’s facilities. Check out the behind the scenes photos to get a sneak preview of their upcoming content.

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