Optimistic News: January 2021

January 2021 Optimistic News

From our CEO’s Desk: Building a Better Year

I’m optimistic about 2021.

That’s inspired by the businesses that we talked to in December. When I spoke with the owners, VPs, and Directors of Sales of our client companies, they acknowledged the challenges of the next twelve months (and this winter in particular), but everyone seemed united on one front: this year will be better.

My main focus is making sure that Online Optimism does better in every little thing we do. In 2020, our social media team pushed out 8,272 pieces of content, on behalf of ourselves and our clients. Considering our growth, we should easily surpass 10,000 in 2021. That’s 10,000 opportunities to grow a business, connect with a community, and help clients reach their goals.

We’re committed to putting even more content and Optimism from our agency out into the world in 2021. As always, let us know if we can do the same for you.


Flynn Zaiger

New Feature: 2020’s Optimistic Websites

2020 desktop with keyboard and hand on mouse

Our Optimistic designers had a fantastic year in 2020, producing beautiful websites for a number of clients. From WordPress to Squarespace, our design team worked hard in creating responsive websites that exceeded our client’s expectations. To learn more about those websites and what our design team had to say about them, click the link to the blog post below!

Case Study:
A Reelection Winning Website & Video

Warren Montgomery website mockup on laptop

Our design team and content team worked closely with The Committee to Elect Warren Montgomery during the 2020 election season. Their goals were to create a brand new website that highlighted the DA’s achievements and manifesto as well as engaging content that would resonate with the parishioners of Washington Parish and St. Tammany Parish.

Most importantly, congratulations to DA Montgomery for winning the election with 64% of the vote!

News: How To Set Up A Facebook Business Page

Facebook app on a mobile phone

Our very own social media strategist, Shika Lakshman, was featured in an article by business.com! Facebook is an invaluable tool for most businesses. As one of the largest social platforms in the world, it is crucial that your business is visible on this network. Shika shares her top tips on how to set up a successful Facebook Business page. Read the article to find out how your business can get started on Facebook directly from the experts!

Blog Post: Virtual Career Launchpad

Launching your career in the remote work era

2020 has been a challenging year for a number of reasons, one being employment. As many more companies choose to move their offices online, figuring out the hiring process for a permanently or temporarily remote job can be tricky. Luckily, our specialists have put together their top tips on nailing the hiring process for an entirely remote role. Trust them, they’ve been through it too!

Blog Post: Why is Social Media Activism Important?

Black Trans Lives matter on a transgender flag

2020 saw many marginalized groups seeking for political, social and economical change, and rightfully so. Seeking major change is challenging, but there is one major tool that has allowed us to organize quickly and effectively: social media. Utilizing social media has allowed us to successfully amplify voices, educate others, and organize protests. Learn more about how social media can be an effective tool in activism from our content specialist, Jordan Lassiter.

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