NOLA Biz Looking for Internet Marketing Advice? We’ve Got 3 Talks!

Here at Online Optimism, we’re all about helping businesses grow around town. And while we love doing it for our clients, we’re also partial to helping out everyone we can!

Thankfully, there’s more than a few organizations in town who agree, and they’ve asked us to lend our expertise on internet marketing to a few talks over the next month. So where can you learn from our team?

INTENSIVE SOCIAL MEDIA MINI-SERIES – TWITTER
October 22nd, 2014

Presented by Stay Local, Good Work, and LCIA

Do you think tweeting is for the birds? As if! Twitter is one of the biggest social media platforms in the biz. Follow Online Optimism as they show you how easily you can utilize 140 characters of space to instantly connect with customers, potential clients, other businesses, partners, the media, and many, many others. By learning how to tweet, retweet, and hashtag, you’ll be joining the conversation in no time. #seeyouthere

Register for the event here! For bonus points, check out the other two parts of the series: A talk on Instagram & Pinterest by the always-entertaining team at Rapjab, and a talk on Facebook by the focused, smart creatives of FSC Interactive.

WHAT’S NEXT IN SOCIAL MEDIA? CURRENT TRENDS & FUTURE PROSPECTS
October 29, 2014

Presented by LCIA

Social Media: The Next Frontier. Where is it headed? How are people using it? Are people going to continue to use it? How can I use it for my business? Join us for this webinar chat where we’ll dive head-first into our best guess for the future of marketing. There are lots of predictions out there – we’ll tell you which ones you should be better on.

Register for the webinar here!

GOOGLE ANALYTICS TOURISM UNIVERSITY
November 6, 2014

Presented by the New Orleans Convention & Visitors Bureau

Online Optimism’s certified professionals will be providing a thorough lesson in Google Analytics, from installation to experimentation. Google Analytics is the industry standard tool for tracking visitors on your website and mobile app, but it can do far more than just measure internet traffic. The course is for both newbies and experienced users.

For beginners, we will briefly cover how to install Google Analytics. Moving beyond that, we’ll cover the basics, such as navigating the user interface and how to solve common marketing questions, like “Where are my Visitors coming from?” and “What pages on my site are causing visitors to stay or leave?” Finally, we will provide you with the resources to tackle more advanced topics on your own, such as determining if your blogging / social media / billboard / print strategy is actually working!

Sign up to be a member of the CVB for more information on registering!