March, 2021 Newsletter: 1 Year Later, FinTech, NOLA Music, ATL Biz Dev, and More
From our CEO’s Desk: 1 Year Later
It’s been 51 weeks since COVID-19 changed life as we know it. We, like every other business in the country, wrote a post in early March, 2020 talking about resiliency, and how we were going to survive through these next “few weeks.” While we’ve learned a lot since then, there are a few points from that post that feel relevant one year later:
- “What’s going to be key is ensuring that we’re talking with each other”
- “Cash flows are about to start getting pretty wonky for a lot of industries.”
- “Support the local businesses in our city that may face a struggle.”
At Online Optimism, our second value to “Be exceptionally helpful” has been our North Star for the past year. It’s led us to feature entrepreneurs adapting. It’s pointed us toward completing website projects for New Orleans restaurants with a “Take as much time as you need” payment option. It’s caused us to revisit our relationships with the artists of New Orleans who are having a particularly tough year, and our pick for 2021 Donate, Elevate organizations.
At the end of the day, the close of our 2020 blog post feels as timely as ever: “Let’s look out for each other and do what we can to keep everyone going.”
If there’s anything our Optimists can be doing to support your business, we want to hear from you.
Now Hiring: New Business Strategist (in Atlanta)
Online Optimism is seeking an Atlanta-based strategist to join our growing team. This position will be on our Growth department, working to build up our inbound marketing strategies, assisting organizations as they go from lead to client.
Donate, Elevate: Music & Culture Coalition of New Orleans
As part of our Donate, Elevate program, this year, we chose a nonprofit that focuses on the culture and artists of New Orleans. MACCNO supports and organizes with the local music and cultural community to preserve and nurture the New Orleans culture, translate community vision into policy change, and create positive economic impact.
New Case Study: Florman Tannen
Florman Tannen approached our Design & Development and Social Media teams at Online Optimism for a complete visual rebrand, new sales collateral, a new website, and a LinkedIn audit. Our team got to work rebuilding their brand with a modern and updated look!
New Case Study: Central St. Matthew
Central St. Matthew came to Online Optimism looking to fill their pews, choosing to reach new people through social media. However, the world shut down as their campaign was preparing to launch. Here’s how our team pivoted the strategy for virtual success.
New Resource: FinTech Events Calendar
FinTech was growing quick pre-COVID, but has absolutely thrived through the last year. We’ve put together a calendar of US-based fintech events that will be continuously updated, so those in the know can plan their post-Pandemic travels to stay on the leading edge of the industry.