Making the Career Pivot into Digital Marketing


woman working in her career in digital marketing after a career pivot.

Do you feel you have outgrown your current career, or have your goals and values changed over the years? 

Have you thought about a career pivot into digital marketing? 

With more companies moving online, digital marketing isn’t going anywhere. Career pivots can seem daunting. Many people might feel like it’s too late, but it’s not uncommon. In a survey conducted by EdX, 32% of workers aged 25 to 44 considered changing careers. Additionally, tens of millions of people lost their jobs due to COVID-19. In 2021, as vaccines and safety measures helped make COVID-19 manageable, people returned to work in unfavorable conditions. With a smaller workforce, employees were under greater stress and worked longer hours. As a result, nearly 47 million employees sought employment elsewhere. Anthony Klotz, a professor at Texas A&M University, predicted this economic trend and coined the term “Great Resignation.”

As you can see, people change careers due to all sorts of circumstances. Although it can be a complicated process, it’s a normal part of life. 

Benefits of a Career Change

A career pivot can be challenging and time-consuming, but it can also be quite rewarding. Here are the benefits of making a career change.

  • Choosing a career with less stress and better working hours will significantly improve your sleep quality and do wonders for your health. Evidence shows that “too much work impairs our health, leading to poor sleep and an increased risk of heart disease and type 2 diabetes.” Steve Taylor, Senior Lecturer in Psychology, Leeds Beckett University
  • Making new friends in your new career can enhance your social life and make your job more enjoyable
  • Developing new skills and gaining new experiences
  • Using your skills to work your way up to a lucrative job

Why I Chose Digital Marketing

When the pandemic hit New Orleans, I was furloughed from my job at a hotel. I wondered about work-from-home opportunities and discovered the need for digital marketers. I watched videos on Youtube and copywriting to learn about digital ads. 

In January, I started my digital ads career with Online Optimism. 

Is Digital Marketing a Good Career?

If you’re thinking about a career in digital marketing, now is the time. With new platforms added every year, the need for digital marketers is growing. Digital Marketing careers are on the rise, and jobs are expected to grow by 10.5% in the next year. 

Remote work is a benefit of digital marketing. All you need is a laptop and a cup of coffee. Additionally, working from home is appealing to many people because it can save money on commuting to and from work. On average, Americans spend between $2,000 and $5,000 on transportation each year. 

Don’t want to work for an agency or work for yourself and make your hours? Consider freelancing with digital marketing.

If you don’t have a marketing degree, don’t worry. Taking classes and gaining experience online is a great way to start. Websites like Hubspot and Google Skillshop will help you with courses and certifications that will get you noticed. 

Digital Marketing Career Possibilities

As a digital marketer, you have a variety of career paths to choose from. Chances are, you will find one to match your skills and interests.  Here are just a few: 

Search and content strategist

Websites must rank higher on search engines to be noticed. Search Engine Optimization and Content Strategists are responsible for developing strategies that help the company’s website rank higher organically in search engine results. Additionally, Search and Content must keep the website relevant by regularly updating content and creating new inbound links. This is a good career for those with knowledge of search engine algorithms and the ability to write relevant content.

Digital Ads Strategist

Getting high organic rankings on search engines can be difficult for a brand new site. This is where digital advertising can be beneficial. With digital ads, you can decide who sees your ads and when for a fee. You only have to pay if someone clicks on your link. It is a great way to reach your audience quickly.

Social Media Strategist

Who isn’t on some form of social media these days? Every business should be on social media in some capacity due to its influence on people’s lives. It’s a great way to interact and build your customer base.  Social media management might be your dream job if you’re on top of the latest social media trends and platforms.

As technology evolves, businesses need to keep up with different types of digital media. From videos on Tik Tok and podcasts on Spotify, Google Music, and Apple Music to augmented and virtual reality in the Metaverse. The demand for digital marketers who understand each channel is increasing.


Online Optimism has expanded due to the growing need for digital marketing professionals. We are now in New Orleans, D.C., and Atlanta. If looking for a job, check out this blog. To learn more about a career at Online Optimism, check out our jobs page.