Internet Marketing tools to Understand Your Customer Base
Whether you are a business owner or an advertiser, knowing what your customer base is searching for in connection to your product is the #1 priority. In order to market yourself to the right demographics you have to know key features like:
- Who is primarily buying my product/service? (Who can afford it?)
- Who would benefit from my product/service?
- What is the easiest way for customers to find me?
- What language do people use to find my product?
- Who is my competition?
These essential questions can be answered with a little elbow grease and a little research. Just remember to put yourself into the mind of your potential customer and use these valuable internet marketing tools to help!
Google Auto Complete
This tool from Google can be extremely useful for both advertiser and business owner. When you use the search box in Google, Google helps you find what you are trying to type. These auto complete suggestions are compiled based on searcher’s requests in the hopes of getting the user directly to what they are looking for. Type in your product or service and see things like highly searched locations, synonyms, and the preferred style of your product or service. Quick, easy and doesn’t cost you anything.
Google Trends is a program of Google that lets you compare differing keyword and subject trends throughout the internet. By entering different keywords you can see where, when and who is trending that topic and adjust your marketing strategy accordingly.
Competition Search Sites
In order to really understand your market, you have to know who your main competitor is and what they are doing. The best part about digital advertising is that there is always a data trail to be analyzed. Finding out what keyword combinations your competition is using is the key to understanding your customer base. Not only can you see things like keywords, SEO rankings, and PPC advertising but you can see related sites that are considered your competition. Is this the market you want to be involved? If not, you need to analyze your marketing and brand awareness to get to the right market.
Observing Competition Complaints
In order to market your product or service successfully, you have to have product awareness. Product awareness means understanding what makes your product different from the competition. One of the easiest ways to do this is to look at the complaints posted against your competitors. Are they too expensive? Is their product defective? Does it have a missing component? Is there a problem with one of the features? Is the company offensive or operates in socially unacceptable ways? These could be the features that make you the better choice to buy.
Forums & Social Media
Forums are a good way to get an idea of what customers are saying about your product or products like it. Furthermore, you can find the information you need to know about people trying to subvert your prices or trying to unlock your private features. In a less malicious intent, you can find out what people do and don’t like about your business and respond accordingly. Social media is another avenue that is great for observing the organic conversation and you can respond, engage and interact with your customer base.
These are just a few of the easiest and most affordable methods to perform market and customer research. If you have more questions about internet marketing or how to get your business in front of the right customers, give Online Optimism a call at 504-521-6222. We live, eat, and breathe the internet and would love to help you reach your marketing goals.