The push toward video continues with the Facebook-owned social networking service, Instagram, launching its new feature and app, IGTV. Simply put, IGTV is a video platform similar to YouTube or Vimeo, but it’s available through Instagram as a mobile-only video platform.
“It’s mobile first, it’s simple, and it’s quality,” Instagram CEO Kevin Systrom said. “That’s IGTV.”
So How Do I Get IGTV and How Does It Work?
You will notice IGTV after updating your Instagram app. It appears as a little black-and-white television button to the left of your direct message inbox.
Upon opening IGTV, video begins playing automatically, featuring content under three categories: For You, Following, and Popular, with an additional Continue Watching tab at the end for when you need to hit pause.
The IGTV symbol will light up when new videos are added, sometimes displaying a message with a short description of the latest video. Upon entering IGTV, the first video in the For You channel will begin playing, but you can swipe across to watch videos from accounts you are following as well as Popular videos across the IGTV network (see examples below).