One of the keys to a successful website is creating high-quality web pages. But “high-quality” may seem like a highly subjective term, varying with each person’s interpretation of what a high-quality page looks like. However, if you follow these simple tips and tricks, you’ll be able to create high-quality pages for both Google and your end consumer.
Does Having a “High-Quality” Page Matter?
Having a high-quality page is one of the most important aspects in determining the ranking of your page on Google, and as any SEO specialist will tell you, ranking means everything. If you’re reading this article, then you probably already know the importance of Google rating, so let’s delve a bit into how you can create a high-quality page in Google’s eyes.
Page Quality Rating
Google tells us that “the goal of Page Quality rating is to evaluate how well the page achieves its purpose.” The use of the word “purpose” here is extremely important. Google’s goal is to provide answers to users by solving their queries. Google determines if your page answered the query by looking at the user’s actions after viewing your page. If a user goes back to Google to click on another link option, Google knows your page didn’t answer the query. If a user instead goes back to Google to perform a different search or goes to a different task such as going back to their email application, this tells Google that your page solved their query. Most importantly, Google wants to make sure your page has good content.
What Tells Google Your Page Is “Quality?”
Having new, unique content on your page is extremely important in determining Google quality ratings. Try to offer something fresh and interesting to the user, particularly focusing on creating content that doesn’t already exist online. Read our blog post about blogging and search engine marketing to learn a bit more about the importance of new, unique content.
Quality Link Building
Link building is, of course, an extremely important part of SEO campaigns, but Google Page Quality ratings tell us that the type of link building matters even more. Google loves “natural” or editorial links. These types of links may seem like just a pipe dream to many SEO specialists, but these links will begin to come if you are producing that new, unique content we just discussed above. Your Page Quality rating is also increased by having links from high-quality pages, not just random sources or domains. These can be internal or external links, so if you have other quality pages on your site, you can boost your page ratings through internal link building! For more information, look at Moz’s Beginner’s Guide to Link Building.
Positive User Experience
Spelling and grammar matter. It may come as a surprise, but Google analyzes for spelling and grammar in order to provide its users with the highest quality content possible. Google wants to make sure to provide its users with an intuitive user experience. Focus on the organization of pages, use titles, and make your page easy to navigate in order to provide this intuitive user experience.
Other Tips and Tricks to Create a “Quality” Page for Google
- Make content device friendly.
- Provide text alternatives to non-text content (ex: a transcript for videos).
- Within your content, provide links to other sources with more information on the topic.
- Optimize content so screen readers and speech output devices can parse it.
- Verify that the page can load quickly on any connection.
Building high-quality pages makes your website more visible to both Google and your potential end consumers. By optimizing your web pages and creating high-quality content, you can build links and rise in the ranks of Google’s search results. Contact Online Optimism today to learn more and make the most of your online presence.