A Logo is an Introduction
Designing a perfect logo is a tricky process. Inspiration can come from anywhere, but the best logos are unique in their own way. There are countless examples of good logos but fewer examples of great ones. Though most graphic designers may tell you that logos are meant to tell a story, I argue that a logo is simply meant to be an introduction. Building a brand and establishing a company is about how you use your logo as a vehicle to tell your story.
Customers Create Your Logo’s Meaning
A great logo should be simple, but it should also be flexible so it can evolve over time. One of the most iconic logos is Nike’s swoosh. The designer who made the Nike logo was paid $35 and it wasn’t immediately well regarded. However, because of Nike’s messaging and strategic partnerships, the logo eventually took on a life of it’s own. It’s important to remember that, for the most part, the logo itself has no inherent meaning. It’s left to the company’s leadership, marketing, and products or services to fill that meaning. For some people, the Delta logo may mean freedom to travel, or a cross continental vacation. For others, it may mean long security lines and a week away from family. The role of the designer is to create a vessel that others are happy to fill with their meaning.
Just like a company itself, all great logos must change in order to stay relevant. As your employees develop, the brand’s mission and vision may be completely different than the way they started. As a designer, it’s essential to understand the company’s foundation so that any new logos still relate back to the company’s purpose. There has been a growing trend for companies to make their logos cleaner and simpler. Even still, these logos still relate back to their original counterparts.
Let Us Design Your Logo
There’s no right or wrong way to create a logo. The best thing you can do is research the company, research it’s employees, and get to the heart of it’s message. Contact Online Optimism today for a logo consultation.