Digital Marketing Acronyms: What You Need to Know

What are Digital Marketing Acronyms?

Marketing acronyms range from specific interactions between businesses or consumers to internal programs and tools. Digital marketing has created new tools and techniques for companies, which also means new tactics to learn and memorize. But sometimes, all those acronyms can be overwhelming. This article will be your marketing acronym dictionary! 

Purple graphic design screen with a desktop computer with applications popping out of it.

New Acronyms to Add to Your Vocabulary 

More marketing tactics and techniques mean more marketing acronyms to memorize. Here are the newer digital marketing acronyms you can introduce into your virtual lexicon: 

Tiktok Specific Acronyms

  • TT, Tiktok, or “the clock app” as it’s sometimes called, is a social media app similar to the now defunct Vine. However, while Vine played only 6-second videos, Tiktok allows up to 3-minute videos. Its main feed algorithm provides users with content they’d like to watch or have previously engaged with.   
  • FYP, for you page, is your main feed on the social media app Tiktok. It shows videos you may be interested in and more examples of videos you have previously watched, liked, or otherwise interacted with.

General Acronyms

  • DA, domain authority, is a metric that measures how well your web page is performing in search engines. 
  • PM, private message, is a private message sent to someone via social media. PM also corresponds with DM;  
  • DM, direct message, is a message to someone directly on social media, similar to a PM. 
  • OC, original content, is a way for creators on social media to indicate that the material presented is their creation and not a repost of another creator’s work. 
  • UGC, user-generated content, is any content created by the user. This could be videos on youtube or Tiktok, photos on Instagram and BeReal, blog posts on Tumblr, or tweets on Twitter
  • API, application programming interface, is an application that allows two or more computer programs to communicate with each other. One example is the “Pay with Paypal” application available in online stores like Etsy. 

Google Acronyms

  • GA, Google Analytics, is a web analytics service provided by Google which allows you to track website traffic, social media sites/apps, and more. 
  • GTM, Google tag manager, is a measurement system that allows you to update measurement code and related code fragments (i.e., tags) on your website and other apps.  
  • GMB, Google my business, is a service that lists your business on Google’s search engine. 
  • GSC, Google search console, is a set of tools that helps you measure your website’s performance, fix any issues, and increase your SEO.

Back to the Basics 

While social media and its many acronyms have blossomed in the past ten years, digital marketing acronyms have been around for longer. Here are the essential acronyms every digital marketer should know: 

Social Media & Users

  • FB is the acronym for Mark Zuckerberg’s social media platform Facebook, which is now known as Meta. You can use Facebook to advertise your company and increase your internet presence. 
  • IG is the acronym for the now Meta-owned photo and video social media platform, Instagram
  • YT, is the acronym for the video and social media platform Youtube. 
  • OS, operating system, is system software that manages computer hardware and resources. You’ve probably seen OS mentioned in relation to Apple’s macOS–the software that keeps their computers running. 
  • UI, user interface, is the central aspect of human and computer interaction. This includes keyboards, your mouse, and your desktop. 
  • URL, uniform resource locator, is the unique web address to a webpage.  
  • UX, user experience, is the design process designers use to create an enjoyable and relevant experience for users. As the internet has changed, digital companies have had to keep up with changing attention spans and social media trends. 
  • QR Code, Quick Response barcode, is a type of barcode that contains attached information and can be scanned and read by a machine like your cellphone.  

Digital Campaigns and More Miscellaneous

  • PPC, pay per click, is part of internet advertising marketing used to increase traffic to a webpage in which companies pay a fee each time one of their ads is clicked. 
  • BR, bounce rate, is the percentage of visitors that leave a webpage without doing anything and just simply visit the website.   
  • SEO, search engine optimization, is the process that companies use to improve the quality and quantity of traffic to their website/web pages from search engines. 
  • PV, page views, is when a web page successfully loads onto a user’s browser. 
  • AIDA, [attention, interest, desire, action], is a formula used to grab the attention of consumers/users and create a call to action plan to get meaningful results. 
  • CTA, call to action, is the next step marketers want their consumers to take.  
  • B2B, business to business, is a form of e-commerce including products, services, and information between businesses.  
  • B2C, business to consumer, is a retail model where the product, service, or information moves directly from business to consumer. 
  • KPI, key performance indicators, is a way to measure employee performance. 
  • AE, account executive, is an employee that manages the day-to-day responsibilities of working with a client. 
  • SERP, search engine results page, is the list of results that a search engine produces following a specific word or phrase. 
  • CTR, click-through rate, is the number of clicks your ad receives divided by the number the ad was shown and can gauge how well your keywords and ads are performing. 
  • ROAS, return on advertising spend, measures the efficacy of a digital advertising campaign. 

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