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Digital Ads Strategist

Passionate about digital ads?
Exceptionally helpful?
Ready to become more Optimistic?

As a Digital Ads Strategist, your main role is to craft paid advertising strategies to help our clients achieve search, display, and other online paid advertising success. You’ll work alongside the rest of the Digital Ads Department on both internal and external projects. You’ll assist in mentoring/managing our Specialists (paid interns) and collaborating with our design, SEO/content, and social media teams.

We are looking for an individual based in New Orleans, Atlanta, or Washington, DC, although we do offer flexible workplace options after your first month so you can work from home or in-office based on your day’s tasks.

If you’re looking for a place to grow where your work (and you) will be appreciated and rewarded, you’ll find a home at Online Optimism.

JOB DUTIES

We expect the job to be around:

  • 65% Digital ads management, including campaign creation, optimization, reporting, analysis, and more.
  • 25% Account executive duties.
  • 5% Management of Specialists
  • 5% Helping your department always optimize.

A breakdown of your expected job duties is below:

Digital Ads Management:
  • Oversee the digital ads management of 3 – 7 of Online Optimism’s Digital Ads accounts.
  • Creating SEM campaigns and strategies for agency clients.
  • Monitoring and optimizing SEM campaigns to hit client goals and KPIs.
  • Developing ad copy.
  • Handling client reporting.
  • Implementing Google best practices and new features to client campaigns.
  • Ably use Optmyzr, and other digital tools to perfect our campaign management.
Account Executive Duties:
  • Work directly with clients, acting in an account executive role for 2 – 4 of Online Optimism’s clients.
  • Collaborate with our other departments to ensure that your main accounts have a consistent, cohesive strategy and message across all their channels.
Management of Specialists:
  • Utilize and train new staff on digital ads and the usage of our various tools.
  • Oversee Specialists, including setting their goals, handling weekly 1:1s, and providing for their own growth during their time here.
Department Optimization
  • Spot inefficiencies and create new processes to expand on the agency’s bandwidth and resources, related to new business development.

Requirements To Apply:

Ready to apply? We’re looking for someone with the below experience:

  • 2+ years of digital advertising experience 
  • Google Ads certification 
  • Google Analytics Individual Qualification 
  • Strong analytical skills and attention to detail

In addition, we prefer someone that also has:

  • Experience utilizing Optmyzr or similar tools.
  • Microsoft Ads Certifications
  • Agency account executive experience.

What’s It Like to Be an Optimist?

As a full-time employee, you’ll receive numerous benefits, and perks. In addition, we offer a flexible work environment that provides for both in-office and work from home opportunities, which you can learn more about here.

An overview of being an Optimist is here:

  • Annual salary paid weekly.
  • ~ $1,000 Tech stipend (depends on your city.)
  • Health and Dental Insurance for you and any Dependents, 50% covered by Online Optimism.
  • Vision and Life Insurance, 100% covered by Online Optimism.
  • Flexible workplace policy (remote/hybrid) after your first month.
  • 29 paid days off per year: 15 days paid vacation + 14 holidays. This includes New Year’s Eve + Day, three days for Mardi Gras, Good Friday, Memorial Day, Juneteenth, July 4th, Labor Day, Thanksgiving, Black Friday, and Christmas Eve + Day. The three days for Mardi Gras, Good Friday, and Christmas Eve + Day are considered floating if desired.
  • Unlimited sick time.
  • Summer Fridays (which, at our agency, are 4 extra half-days you get over the summer).
  • Simple IRA retirement plan, with 3% matching from Online Optimism.
  • Casual dress code.
  • Endless office snacks. We’re not just talking about fun-size candy bars, either. Kombucha, lox, Red Bull, Clif Bars, organic fruit freezer pops, guacamole…if it’s available at Costco, we’ll get it for you.
  • Top-of-the-line computers to work on (in addition to our $50K annual software spend). We’ll get you the tech you need to do your job well.
  • Flexible work hours: 8–4, 8:30–4:30, 9–5, or 10–6.
  • We cover the cost of any networking groups or events related to your career or skills that you want to work on.
  • A half-day on your birthday, as long as you wear a birthday hat. Tiaras are allowed.
  • Lack of non-compete.
  • Annual Company Retreat (rotating between our 3 cities)
  • Annual Company DEI Training

You receive additional benefits after some time at Online Optimism:

  • After your first year: Paid Maternity (16 weeks, 100% salary) and Paternity/Adoptive (8 weeks, 100% salary) Leave
  • After three years: all expenses paid trip to conferences (assuming, you know, there’s not a global pandemic going on in 2024.)
  • After five years: An increase from 15 to 20 days of paid vacation.
Person uses Online Optimism's website on a laptop with camera and tablet sitting nearby

Ready to Apply?

We recommend you review the full application before you begin, since our questions are unique. You may also click Save and Continue Later at the bottom at any time, to be provided with a link that will let you continue at a later time (or from a different device). We look forward to reviewing your application!

  • Ex. "he, him, his," “she, her, hers”, “they, them, theirs"
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  • We realize that COVID-19 data changes every day, but we would expect you to work in-office part of the time, once the mask mandates in various cities are no longer in affect.
  • We're not big on cover letters at Online Optimism, so no need to send one - but we would appreciate your thoughtful answers on the below questions!
  • We're looking for 1-2 paragraphs or a list of experience.
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