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Passionate about analytics?
Ready to become more Optimistic?

As an Analytics Strategist at Online Optimism, you’re the first line of response to solving business problems via Google Analytics, Facebook insights, and all of the other platforms that our various teams use to handle digital marketing efforts. Our ideal candidate will easily able to switch from setting up Goals in Google Analytics, to creating beautiful dashboards via Google Data Studio, to analyzing ad performance in Meta’s Business platform, to making recommendations on clients’ websites based on Hotjar tracking and reporting.

Our Optimists can work anywhere in the US. If you’re located in New Orleans, Atlanta, or Washington, DC, you’re welcome to work in one of our permanent offices in those cities.

If you’re looking for a place to grow where your work (and you) will be appreciated and rewarded, you’ll find a home at Online Optimism.

You’ll be working as a member of our Growth team, assisting all departments (and our clients) with their data questions and insights.

We expect your job to consist of the following:

35% – Implementation of the four main Google products us and our clients use: Google Analytics, Google Tag Manager, Google Data Studio and Google Search Console. This includes creating the reports, updating them, fixing bugs, and keeping them consistent to ours and our clients’ brands.
35% – Providing insights across all client accounts based on data gathered via each network’s platforms, including:
- Social Media: Meta [Facebook + Instagram], LinkedIn, Twitter, Reddit, Pinterest, Snapchat, and TikTok
- SEM: Google Ads, Bing Ads
- Programmatic Ads
- SEO: Google’s tools, MOZ, SEMrush, Ahrefs
20% – Joining account executives to communicate with clients about your insights.
10% – Learning new platforms, and assisting our own marketing to establish Online Optimism at the leading edge of the analytics space.

We are requiring candidates to have the following items:

Google Analytics Individual Qualification
Experience previously setting up dashboards via Google Data Studio (or a similar tool)
Experience helping clients set up Google Tag Manager
Significant knowledge with either Google Sheets or Microsoft Excel
At least 2+ years in an analytics-centered, or related role at a marketing agency

In addition, the below are not required, but would be seen as assets if you have them:

Meta Blueprint Certifications
Experience with non-Meta social media network analytics
Experience with Supermetrics
Experience with GA4
Basic HTML knowledge
Previous experience handling UX/UI audits/insights for clients

What’s It Like to Be an Optimist?

As a full-time employee, you’ll receive numerous benefits, and perks. In addition, we offer a flexible work environment that provides for both in-office and work from home opportunities, which you can learn more about here.

An overview of being an Optimist is here:

Annual salary paid weekly.
~ $1,000 Tech stipend (depends on your city.)
Health and Dental Insurance for you and any Dependents, 50% covered by Online Optimism.
Vision and Life Insurance, 100% covered by Online Optimism.
29 paid days off per year: 15 days paid vacation + 14 holidays. This includes New Year’s Eve + Day, three days for Mardi Gras, Good Friday, Memorial Day, Juneteenth, July 4th, Labor Day, Thanksgiving, Black Friday, and Christmas Eve + Day. The three days for Mardi Gras, Good Friday, and Christmas Eve + Day are considered floating if desired.
Unlimited sick time.
Summer Fridays (which, at our agency, are 4 extra half-days you get over the summer).
Simple IRA retirement plan, with 3% matching from Online Optimism.
Casual dress code.
Endless office snacks. We’re not just talking about fun-size candy bars, either. Kombucha, lox, Red Bull, Clif Bars, organic fruit freezer pops, guacamole…if it’s available at Costco, we’ll get it for you.
Top-of-the-line computers to work on (in addition to our $50K annual software spend). We’ll get you the tech you need to do your job well.
Flexible work hours: 8–4, 8:30–4:30, 9–5, or 10–6.
We cover the cost of any networking groups or events related to your career or skills that you want to work on.
A half-day on your birthday, as long as you wear a birthday hat. Tiaras are allowed.
Lack of non-compete.
Annual Company Retreat (rotating between our 3 office cities)
Annual Company DEI Training

You receive additional benefits after some time at Online Optimism:

After your first year: Paid Maternity (16 weeks, 100% salary) and Paternity/Adoptive (8 weeks, 100% salary) Leave
After three years: all expenses paid trip to conferences (assuming, you know, there’s not a global pandemic going on in 2024.)
After five years: An increase from 15 to 20 days of paid vacation.

Ready to Apply?

We recommend you review the full application before you begin, since our questions are unique. You may also click Save and Continue Later at the bottom at any time, to be provided with a link that will let you continue at a later time (or from a different device). We look forward to reviewing your application!

Hi, we're Online Optimism. What's your name?*
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Let's get to know you! What's your LinkedIn URL or personal website?*
How do you Expect to Work at Online Optimism?*
This does not affect your chances.
- I plan on working remotely.
- I plan on working at your headquarters in New Orleans, LA.
- I plan on working at your offices in Atlanta, GA.
- I plan on working at your offices in Washington, DC.
We're not big on cover letters at Online Optimism, so no need to send one - but we would appreciate your thoughtful answers on the below questions!
Please describe your previous analytics experience.*
We're looking for 1-2 paragraphs or a list of experience.
Do you have any salary requirements?
If you do, here's where to put them. If you don't, no worries, we'll discuss it when we get to that point.
We love files! See below for what to upload here.
We require you to upload at least a resume.There is absolutely no need for a cover letter, so don't worry about writing one - your answers above will suffice.

If you have a portfolio, it can be shared here. If it's already on your website/LinkedIn from above, don't worry, we'll find it there.

Of course, we also accept GIFs. They won't affect your chances, but who doesn't love receiving GIFs?

15 file & 100 MB maximum. Accepted file types include PDF, JPG, PNG, XLS, GIF, JPEG, and WEBM. If the file uploader gives you trouble, you can also email your items to [email protected] with your name and we'll add them to your application manually.
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Accepted file types: pdf, jpg, png, xls, gif, jpeg, webm, Max. file size: 100 MB, Max. files: 15.
If you don't make the cut this time, want to be notified about future opportunities?*
No hard feelings if it's a no, promise!
- Yes, email me about future career openings.
- No thanks, this is the only opportunity I wanted.
In addition to emails about opportunities at Online Optimism, would you also like to receive our monthly newsletter?
This doesn't affect your application - we also are deeply invested in getting to inbox zero.
- Yes, I would like to get the newsletter, too!
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