Analytics Strategist

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Passionate about analytics?
Ready to become more Optimistic?

As an Analytics Strategist at Online Optimism, you’re the first line of response to solving business problems via Google Analytics, Facebook insights, and all of the other platforms that our various teams use to handle digital marketing efforts. Our ideal candidate will easily able to switch from setting up Goals in Google Analytics, to creating beautiful dashboards via Google Data Studio, to analyzing ad performance in Meta’s Business platform, to making recommendations on clients’ websites based on Hotjar tracking and reporting.

Our Optimists can work anywhere in the US. If you’re located in New Orleans, Atlanta, or Washington, DC, you’re welcome to work in one of our permanent offices in those cities.

If you’re looking for a place to grow where your work (and you) will be appreciated and rewarded, you’ll find a home at Online Optimism.

You’ll be working as a member of our Growth team, assisting all departments (and our clients) with their data questions and insights.

We expect your job to consist of the following:
  • 35% – Implementation of the four main Google products us and our clients use: Google Analytics, Google Tag Manager, Google Data Studio and Google Search Console. This includes creating the reports, updating them, fixing bugs, and keeping them consistent to ours and our clients’ brands.
  • 35% – Providing insights across all client accounts based on data gathered via each network’s platforms, including:
    • Social Media: Meta [Facebook + Instagram], LinkedIn, Twitter, Reddit, Pinterest, Snapchat, and TikTok
    • SEM: Google Ads, Bing Ads
    • Programmatic Ads
    • SEO: Google’s tools, MOZ, SEMrush, Ahrefs
  • 20% – Joining account executives to communicate with clients about your insights. 
  • 10% – Learning new platforms, and assisting our own marketing to establish Online Optimism at the leading edge of the analytics space.
We are requiring candidates to have the following items:
  • Google Analytics Individual Qualification
  • Experience previously setting up dashboards via Google Data Studio (or a similar tool)
  • Experience helping clients set up Google Tag Manager
  • Significant knowledge with either Google Sheets or Microsoft Excel
  • At least 2+ years in an analytics-centered, or related role at a marketing agency
In addition, the below are not required, but would be seen as assets if you have them:
  • Meta Blueprint Certifications
  • Experience with non-Meta social media network analytics
  • Experience with Supermetrics
  • Experience with GA4
  • Basic HTML knowledge
  • Previous experience handling UX/UI audits/insights for clients

What’s It Like to Be an Optimist?

As a full-time employee, you’ll receive numerous benefits, and perks. In addition, we offer a flexible work environment that provides for both in-office and work from home opportunities, which you can learn more about here.

An overview of being an Optimist is here:

  • Annual salary paid weekly.
  • ~ $1,000 Tech stipend (depends on your city.)
  • Health and Dental Insurance for you and any Dependents, 50% covered by Online Optimism.
  • Vision and Life Insurance, 100% covered by Online Optimism.
  • 29 paid days off per year: 15 days paid vacation + 14 holidays. This includes New Year’s Eve + Day, three days for Mardi Gras, Good Friday, Memorial Day, Juneteenth, July 4th, Labor Day, Thanksgiving, Black Friday, and Christmas Eve + Day. The three days for Mardi Gras, Good Friday, and Christmas Eve + Day are considered floating if desired.
  • Unlimited sick time.
  • Summer Fridays (which, at our agency, are 4 extra half-days you get over the summer).
  • Simple IRA retirement plan, with 3% matching from Online Optimism.
  • Casual dress code.
  • Endless office snacks. We’re not just talking about fun-size candy bars, either. Kombucha, lox, Red Bull, Clif Bars, organic fruit freezer pops, guacamole…if it’s available at Costco, we’ll get it for you.
  • Top-of-the-line computers to work on (in addition to our $50K annual software spend). We’ll get you the tech you need to do your job well.
  • Flexible work hours: 8–4, 8:30–4:30, 9–5, or 10–6.
  • We cover the cost of any networking groups or events related to your career or skills that you want to work on.
  • A half-day on your birthday, as long as you wear a birthday hat. Tiaras are allowed.
  • Lack of non-compete.
  • Annual Company Retreat (rotating between our 3 office cities)
  • Annual Company DEI Training

You receive additional benefits after some time at Online Optimism:

  • After your first year: Paid Maternity (16 weeks, 100% salary) and Paternity/Adoptive (8 weeks, 100% salary) Leave
  • After three years: all expenses paid trip to conferences (assuming, you know, there’s not a global pandemic going on in 2024.)
  • After five years: An increase from 15 to 20 days of paid vacation.

Ready to Apply?

We recommend you review the full application before you begin, since our questions are unique. You may also click Save and Continue Later at the bottom at any time, to be provided with a link that will let you continue at a later time (or from a different device). We look forward to reviewing your application!

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    Our goal is to provide an environment of mutual respect where equal employment opportunities are available to all applicants and Optimists. We do not discriminate on the basis of race; color; religion; marital status; age; national origin; ancestry; physical or mental disability; medical condition; pregnancy; genetic information; gender; sexual orientation; gender identity or expression; veteran status; natural, protective, and cultural hairstyles; or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit and business need.