HOW BOOKTOK TRENDS ARE AFFECTING THE BOOKSELLING AND PUBLISHING INDUSTRIES

Written by Online Optimism August, 2022

“Et tu Brute?” Yes, us too. There is an unprecedented relationship happening between BookTok and the bookselling and publishing industries.

What Is Booktok?

BookTok is a literary subcommunity of TikTok. Creators called BookTokers, and they range from readers and authors to publishers, literary agents, graphic designers, etc.

WHY ARE BOOKTOK TRENDS RELEVANT?

BookTok continues to grow: #BookTok 67 billion views #BookTokChallenge 127 million views #booktokreccomendations 60 million views

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