We performed a comprehensive website analysis to check and edit on-site SEO (search engine optimization) best-practices as well as any technical errors which could be fixed to boost their rankings on search engines.
Our first step was to install Google Analytics tracking on the site to enable both us and the client to check our work. We then performed keyword research to analyze page meta-titles and descriptions, title tags, headers, urls, picture alt text, and various other elements of the website to ensure both a high ranking website, and one that enlisted numerous calls to action to lead to conversions. Structured data as well as a sitemap was added and submitted to various search engines. Our technical examination of the site also included 301 redirects, .htaccess editing, and various other fixes to correct anything that could be lowering House of the Rising Sun’s positions on search engine results pages.
All of our changes were implemented overnight, after a week of tracking the website as it was originally. A month later, we delivered a report to House of the Rising Sun detailing website traffic changes as a result of our work.