House of the Rising Sun Bed and Breakfast
Case Study
Overview
The House of the Rising Sun Bed & Breakfast is an establishment in New Orleans, Louisiana, with a dedicated website and limited marketing budget. They were seeking a company that would help bring in more potential customers through digital means. The issue of having a company with the same name as a popular song was currently bringing in a lot of traffic, but this traffic was unhelpful to the bottom line.
Online Optimism was asked to recommend the most-cost effective changes possible that would have the greatest effect on business.
Our Work
We performed a comprehensive website analysis to check and edit on-site SEO (search engine optimization) best-practices as well as any technical errors which could be fixed to boost their rankings on search engines.
Our first step was to install Google Analytics tracking on the site to enable both us and the client to check our work. We then performed keyword research to analyze page meta-titles and descriptions, title tags, headers, urls, picture alt text, and various other elements of the website to ensure both a high ranking website, and one that enlisted numerous calls to action to lead to conversions. Structured data as well as a sitemap was added and submitted to various search engines. Our technical examination of the site also included 301 redirects, .htaccess editing, and various other fixes to correct anything that could be lowering House of the Rising Sun’s positions on search engine results pages.
All of our changes were implemented overnight, after a week of tracking the website as it was originally. A month later, we delivered a report to House of the Rising Sun detailing website traffic changes as a result of our work.
Results
Sometimes, a picture can say a thousand words.
House of the Rising Sun saw a steady increase in traffic during the weeks following our changes. In fact, not only did the traffic rise, but the time spent on the site per visitor increased as Online Optimism’s work led to only highly-targeted and relevant traffic finding the website. Numerous other statistics all indicated the benefits of Online Optimism’s work.
Of course all the website traffic in the world doesn’t mean anything unless it actually leads to customers. So here’s the final word from Mr. Kevin Herridge, owner of the House of the Rising Sun Bed and Breakfast:
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