Digital PR is the 21st century public relations platform. We all know how people get their news is changing from less traditional mediums like newspapers to online news sites, blogs and social media. As experts in the digital world and in communications, let Online Optimism introduce you to digital public relations. We can help you transition from traditional to digital PR, or work with you on your existing traditional PR strategies to reach your desired audiences.

Our combined staff of experienced public relations specialists and online marketing experts offer the most innovative forms of public relations available in Louisiana.

So what’s the difference?

Digital PR

Digital PR is all about combining traditional PR with things Online Optimism is already experts in, like content marketing, social media and search to reach a wider audience than ever before online, and to improve other aspects of your online presence, such as SEO (your ranking on Google). This service can stand alone, but the best results come when combined with services like SEO and social media.

Capabilities Include

  • Relationship building with online news media, blogger, and social media influencer outreach
  • Digital PR content generation: a combination of the traditional media writing combined with optimal SEO writing (including keywords, appropriate links,etc.). Often includes incorporation of interesting, online-friendly elements like infographics
  • Social Media sharing and pitching – our team works to spread your interesting content across the designated social media channels like wildfire by reaching out to media and applicable organizations through our Twitter lists and more

Awards Won

  • PRSA, Outstanding Element – Facebook, Award of Merit, 2015
  • PRSA, Outstanding Element – Website Design, Award of Merit, 2015
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