Search online for any successful business and you are almost guaranteed to come across some form of media coverage. While advertising, social media, and content marketing are fundamental elements of any successful business plan, securing media coverage is an extremely valuable method of increasing a business' public exposure, as well as gaining approval of trusted journalists, widely-admired influencers, and other members of the press through earned media placements in magazines, [...]
As the Ads Director at a Google Partner agency, there is one thing I notice when I audit new client’s accounts or as I am browsing along the web: ads without the extensions included! I’m here to explain why that is such a major mistake, and the smarter way to use your AdWords extensions to […]
How to Market a Restaurant Opening in New Orleans and Succeed New Orleans is famous for its dining scene, offering everything from regional cajun cooking to some of the country’s most authentic Vietnamese cuisine, and everything else in between. Over the past year alone, dozens of new restaurants have opened their doors in New Orleans with varying […]
Before you begin any AdWords campaign, it is important to have a good grasp of the basics. Understanding the importance of writing an effective text ad is one of the first things to know. Why? There are a few different formats of ads available in Google AdWords. You can use text ads, video ads, image ads, interactive ads and more. How do you know which one is right for your campaign? As we can tell, click-through rates for search ads are at about 1.9-2% versus that of display ads, usually [...]
What happens when you mix an iconic city like New Orleans and a locally-focused culture? You end up with a dozen equally spicy Tabasco bottles on a supermarket shelf. And you know which one people are buying? The one that isn’t shouting “New Orleans” in your face.