Public Relations is certainly evolving with the influence of digital marketing. Here’s an interesting fact: A recent survey found that 72 percent of 1000 surveyed Public Relations pros say their parents don’t understand what PR is. Even more surprisingly, another 41 percent say their spouses don’t know what PR means either. Despite these mind-blowing numbers, […]
Google Adwords and SEO: Changes Are Happening The algorithm for Google Adwords makes changes several times a year, much to enjoyment of the advertisers that manage these campaigns. However frustrating it can be to keep up with the changes, any great marketing strategy’s success depends on testing, changing, and optimization. However, when one aspect of […]
Any SEO Specialist will tell you…. That content is the foundation of any digital marketing campaign. The statement “content is king” has proven true. However, when developing a content creation strategy it is imperative that content performs beyond just SEO. Content marketing is a way for an organization to drive organic traffic to their landing […]
If you didn’t get a chance to see our presentations for Stay Local’s Social Media Summer Camp, we’re happy to publish them below for you to peruse at your leisure!
As we expand along the Gulf Coast, Mississippi stands out as a hub for nonprofits. Over 6% of all jobs in Mississippi are in nonprofit organizations. Like any other business, nonprofits need dynamic advertising to reach their audiences and spread their message. However, many Mississippi nonprofits and beyond find themselves with the need to market […]