Brand vs. Brand Identity Creating New Orleans brands isn’t as easy as you think. Let’s start by making the distinction between brand and brand identity. A brand is an idea, a feeling, a story. It encompasses all the physical and abstract elements that surround a business. It’s also a value proposition that separates you from […]
The Importance of Writing an Effective Text Ad Before you begin any AdWords campaign, it is important to have a good grasp of the basics. Understanding the importance of writing an effective text ad is one of the first things to know. Why? There are a few different formats of ads available in Google AdWords. […]
The world of marketing and public relations is more dynamic than ever before. As an agency specializing in digital-first marketing and PR, we have embraced influencer marketing with open arms. The relatively new (but growing rapidly) tactic is not concretely defined. Running an influencer campaign largely depends on the product or business you are trying […]
Was our New Orleans Chamber / AMA educational session sold out before you could get a ticket? No worries! We’re happy to publish it right here, so you can see or (or review it) at your leisure: 73 slides that’ll help you get to that first page of Google!