As consumers are spending more and more time active on social media platforms like Facebook, Instagram, and Twitter, it is more important than ever to consistently deliver engaging content to your audience. At Online Optimism we believe in the power of innovative content that not only captures the attention of an audience, but builds a culture around your […]
There are a lot of different ways to describe paid search marketing: Google Adwords, PPC, paid search marketing and so on. However, there are so many features to paid advertising that the average business owner doesn’t understand all the ins and outs. At Online Optimism, we strive to explain what we do so that we […]
Did you miss our presentation at New Orleans Entrepreneur Week, 2016? No worries – catch up with the presentation and handout below!
Earlier this week, Google announced that it would be changing the appearance of SERPs (search engine results pages). Now to the layman, this change is probably unnoticeable…for now. But like anything Google does, it’s about to change a lot of what the normal consumer does online. Google’s latest update initially looks small: 1 more paid advertising space […]
With Mardi Gras right around the corner, businesses in New Orleans should be stepping up their marketing efforts. In 2015, 1.2 million people traveled to New Orleans to celebrate Mardi Gras. That’s 3 times the population of the city! Hotels alone rake in over $52 million just within those fun-filled 12 days! So what can […]