Why is Online Marketing in New Orleans Important?
Why is Online Marketing in New Orleans Important?
New Orleans is a city of tradition. We love our food, music, good times, and that will never change. However, as a result of the growth of social media, digital content, and other online capabilities, consumerism in New Orleans has significantly changed. Businesses can no longer overlook online marketing in New Orleans, as it is one of the most powerful means of attracting potential customers and transforming interest into sales.
If you don’t believe online marketing to be as powerful as it is claimed to be, consider “in 2015, 64% of all in-store sales, or sales to the tune of $2.2 trillion, were influenced by the internet.” With the Internet’s influence over sales projected to increase, online marketing in New Orleans will become even more valuable to businesses. Thanks to the rise of mobile and wifi capable devices, consumers are constantly connected to the Internet. In fact, 81% of shoppers conduct online research before buying, thanks to easy access to the Internet via mobile devices. Businesses can benefit from this by strengthening their online presences through social media, online advertising, Search Engine Optimization, and other online marketing strategies.
Social media is a great way to showcase your business’ products, services, culture, or any other facet that might be deemed as attractive by potential customers. Building your following on social media platforms like Facebook, Twitter, and Instagram establishes a consistent, committed audience that is more likely to engage with your company. Social media influencers and your social media following can also be used to promote your company and its services or products. If your business does not currently use social media or does not consider it to be an important part of its online marketing in New Orleans, you are missing out on numerous opportunities to engage with thousands of consumers.
Online advertising conducted on social media platforms and Google has the benefit of being more targeted than traditional advertising (print, television, billboard, radio). Also, results from online advertising can be easily tracked and measured so your business can see exactly what advertisements are driving conversions (sales, email sign ups) and engagement (link clicks, follows, likes, shares).
Since consumers are on the internet numerous times throughout the day, often more than they watch television or read newspapers and magazines, online advertising is a great opportunity to get in front of the consumer and showcase your merchandise or services.
Search Engine Optimization (SEO) sounds complex, and quite frankly, it isn’t the easiest online marketing tactic. However, requires taking specific measures to get a company or organization’s website link to place as highly as possible on Google, Bing, and Yahoo searches for particular keywords. Think of the last time you needed a new dentist or doctor. The first thing you probably did was search “best dentist in New Orleans”. The text within the quotation marks is just one example of a key word. The dentist offices that rank highest on the search results of this keyword are more likely to earn the business of the consumer. Getting your company’s website to rank higher on searches is tricky, and requires the assistance of someone who is experienced in SEO. Luckily, Online Optimism happens to have a bounty of experience working with various clients on their SEO needs. Visit our SEO services page to learn more.
In short, businesses must capitalize on consumer trends, or else they risk falling behind competition that does. Opportunities for online marketing in New Orleans have grown steadily, but businesses in New Orleans have been slow to follow suit. Isn’t it time your business looks to the future and invests in the most effective ways to improve sales and customer engagement? Start the conversation today and contact Online Optimism to help your business with its online marketing in New Orleans.
